{"id":24433,"date":"2025-01-31T01:15:56","date_gmt":"2025-01-31T01:15:56","guid":{"rendered":"https:\/\/abexis.es\/index.php\/product\/redes-sociales-blogs-y-wikis-iniciacion\/"},"modified":"2025-06-16T12:08:38","modified_gmt":"2025-06-16T12:08:38","slug":"redes-sociales-blogs-y-wikis-iniciacion","status":"publish","type":"product","link":"https:\/\/abexis.es\/index.php\/product\/redes-sociales-blogs-y-wikis-iniciacion\/","title":{"rendered":"REDES SOCIALES, BLOGS Y WIKIS INICIACI\u00d3N"},"content":{"rendered":"

1. QU\u00c9 ES LA WEB 2.0
\n 1.1. Inicios de la Web social
\n 1.2. Web 1.0., 2.0, 3.0…
\n 1.3. Mitos y realidades de la Web social<\/p>\n

2. WEB 2.0. PARTICIPACI\u00d3N
\n 2.1. Perfil de los usuarios 2.0. \u00bfPor qu\u00e9 la gente participa en la web social?
\n 2.2. Visibilidad de las organizaciones en la web social
\n 2.3. Las organizaciones no comunican, solo informan<\/p>\n

3. REDES SOCIALES PROFESIONALES
\n 3.1. \u00bfQu\u00e9 es una red social?
\n 3.2. Tipos de redes sociales
\n 3.3. LinkedIn
\n 3.4. Utilizaci\u00f3n de las Redes sociales profesionales en las AAPP
\n 3.5. Entrevistas de trabajo en Heineken
\n 3.6. Los 7 consejos DE ROJAS para reclutar talento en las redes sociales<\/p>\n

4. FACEBOOK
\n 4.1. Redes sociales generalistas
\n 4.2. Facebook<\/p>\n

5. INSTAGRAM
\n 5.1 Historia
\n 5.2 Conceptos b\u00e1sicos de Instagram
\n 5.3 Alta en Instagram
\n 5.4 Configuraci\u00f3n de la biograf\u00eda
\n 5.5 Tipos de publicaciones
\n 5.6 Recomendaciones y trucos
\n 5.7 Herramientas
\n 5.8 Casos de \u00e9xito<\/p>\n

6. TWITTER
\n 6.1. Microblogging
\n 6.2. Twitter<\/p>\n

7. REDES SOCIALES ESPECIALIZADAS
\n 7.1. Redes sociales de aficiones
\n 7.2. Redes centradas en objetos<\/p>\n

8. LOS BLOGS
\n 8.1. \u00bfQu\u00e9 es un blog?
\n 8.2. Tipos de blogs
\n 8.3. Estrategia de los blogs corporativos dentro del plan de social media
\n 8.4. Amplifica la viralidad de los contenidos
\n 8.5. Mide resultados
\n 8.6. Con qu\u00e9 plataforma de blogs comenzar nuestro proyecto
\n 8.7. C\u00f3mo obtener m\u00e1s visitas para mi blog. 30 consejos a seguir
\n 8.8. Mejorando la sociabilidad de nuestro blog
\n 8.9. Creaci\u00f3n de un blog con WordPress
\n 8.10. Dec\u00e1logo para contactar con bloggers<\/p>\n

9. GESTI\u00d3N DEL CONOCIMIENTO A TRAV\u00c9S DE LOS WIKIS
\n 9.1. Wikipedia: la red social del conocimiento
\n 9.2. La incorporaci\u00f3n de los wikis en el mundo corporativo
\n 9.3. \u00bfPor qu\u00e9 tengo que usar un Wiki en la Administraci\u00f3n P\u00fablica?<\/p>\n

10. OTRAS HERRAMIENTAS DE LA WEB SOCIAL
\n 10.1. Webs de intercambio de noticias
\n 10.2. Preguntas y Respuestas. Quora
\n 10.3. Red social segura y descentralizada. Diaspora
\n 10.4. Todos tus contactos. Contactsplus
\n 10.5. Recomendaciones
\n 10.6. Utilizaci\u00f3n del podcasting como herramienta de comunicaci\u00f3n<\/p>\n

11. GESTI\u00d3N DE LA REPUTACI\u00d3N ONLINE
\n 11.1. Google como gestor de la reputaci\u00f3n online
\n 11.2. Etapa 1: escuchar mediante la investigaci\u00f3n y monitorizaci\u00f3n de la reputaci\u00f3n online
\n 11.3. Etapa 2: Valorar las opiniones
\n 11.4. Etapa 3: Participar<\/p>\n

12. CASOS DE \u00c9XITO. CONCLUSIONES
\n 12.1. Gestionar redes sociales en la empresa versus la Administraci\u00f3n P\u00fablica
\n 12.2. Casos reales en Social media<\/p>\n","protected":false},"excerpt":{"rendered":"

Ayudar a tomar una decisi\u00f3n m\u00e1s acertada sobre la incorporaci\u00f3n de las nuevas herramientas colaborativas y de difusi\u00f3n social en la empresa.<\/p>\n","protected":false},"featured_media":24101,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[48],"product_tag":[],"class_list":["post-24433","product","type-product","status-publish","has-post-thumbnail","product_cat-informatica-y-comunicaciones","first","instock","virtual","taxable","purchasable","product-type-simple"],"yoast_head":"\nREDES SOCIALES, BLOGS Y WIKIS INICIACI\u00d3N -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abexis.es\/index.php\/product\/redes-sociales-blogs-y-wikis-iniciacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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