{"id":24431,"date":"2025-01-31T01:15:56","date_gmt":"2025-01-31T01:15:56","guid":{"rendered":"https:\/\/abexis.es\/index.php\/product\/redaccion-2-0\/"},"modified":"2025-06-16T12:08:38","modified_gmt":"2025-06-16T12:08:38","slug":"redaccion-2-0","status":"publish","type":"product","link":"https:\/\/abexis.es\/index.php\/product\/redaccion-2-0\/","title":{"rendered":"REDACCI\u00d3N 2.0"},"content":{"rendered":"

1. CONCEPTOS GENERALES
\n 1.1 \u00bfQu\u00e9 es un\/a redactor\/a 2.0?
\n 1.2 D\u00f3nde escribir y por qu\u00e9
\n 1.3 Fuentes de informaci\u00f3n<\/p>\n

2. C\u00d3MO REDACTAMOS
\n 2.1 C\u00f3mo leemos. Lectura en papel y digital
\n 2.2 C\u00f3mo redactamos<\/p>\n

3. CONTENIDO Y TIPOS DE REDACCI\u00d3N
\n 3.1 Contenido
\n 3.2 Tipos de redacci\u00f3n<\/p>\n

4. REDACCI\u00d3N PARA UN BUN POSICIONAMIENTO EN BUSCADORES
\n 4.1 Los buscadores. San Google
\n 4.2 SEO<\/p>\n

5. ESTILO DE REDACCI\u00d3N
\n 5.1 Redacci\u00f3n persuasiva o copywriting
\n 5.2 El texto persuasivo
\n 5.3 Neurocopywriting
\n 5.4 Storytelling<\/p>\n","protected":false},"excerpt":{"rendered":"

Redactar en el entorno digital y de lectura r\u00e1pida.
\n Adquirir habilidades para redactar en diferentes formatos.
\n Conocer las plataformas donde escribir y conectar con el p\u00fablico objetivo.
\n Identificar las herramientas para lograr un buen posicionamiento de los textos en los buscadores.<\/p>\n","protected":false},"featured_media":24101,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[48],"product_tag":[],"class_list":["post-24431","product","type-product","status-publish","has-post-thumbnail","product_cat-informatica-y-comunicaciones","first","instock","virtual","taxable","purchasable","product-type-simple"],"yoast_head":"\nREDACCI\u00d3N 2.0 -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abexis.es\/index.php\/product\/redaccion-2-0\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"REDACCI\u00d3N 2.0 -\" \/>\n<meta property=\"og:description\" content=\"Redactar en el entorno digital y de lectura r\u00e1pida. Adquirir habilidades para redactar en diferentes formatos. Conocer las plataformas donde escribir y conectar con el p\u00fablico objetivo. Identificar las herramientas para lograr un buen posicionamiento de los textos en los buscadores.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abexis.es\/index.php\/product\/redaccion-2-0\/\" \/>\n<meta property=\"og:site_name\" content=\"Formaliser\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-16T12:08:38+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/abexis.es\\\/index.php\\\/product\\\/redaccion-2-0\\\/\",\"url\":\"https:\\\/\\\/abexis.es\\\/index.php\\\/product\\\/redaccion-2-0\\\/\",\"name\":\"REDACCI\u00d3N 2.0 -\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/abexis.es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/abexis.es\\\/index.php\\\/product\\\/redaccion-2-0\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/abexis.es\\\/index.php\\\/product\\\/redaccion-2-0\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/abexis.es\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/INFORMATICA.png\",\"datePublished\":\"2025-01-31T01:15:56+00:00\",\"dateModified\":\"2025-06-16T12:08:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/abexis.es\\\/index.php\\\/product\\\/redaccion-2-0\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/abexis.es\\\/index.php\\\/product\\\/redaccion-2-0\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/abexis.es\\\/index.php\\\/product\\\/redaccion-2-0\\\/#primaryimage\",\"url\":\"https:\\\/\\\/abexis.es\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/INFORMATICA.png\",\"contentUrl\":\"https:\\\/\\\/abexis.es\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/INFORMATICA.png\",\"width\":587,\"height\":506},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/abexis.es\\\/index.php\\\/product\\\/redaccion-2-0\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/abexis.es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cursos\",\"item\":\"https:\\\/\\\/abexis.es\\\/index.php\\\/cursos-online-profesionales-y-subvencionados\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"REDACCI\u00d3N 2.0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/abexis.es\\\/#website\",\"url\":\"https:\\\/\\\/abexis.es\\\/\",\"name\":\"Formaliser\",\"description\":\"Formaci\u00f3n\",\"publisher\":{\"@id\":\"https:\\\/\\\/abexis.es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/abexis.es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/abexis.es\\\/#organization\",\"name\":\"Formaliser\",\"url\":\"https:\\\/\\\/abexis.es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/abexis.es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/abexis.es\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/cropped-LOGO-web.png\",\"contentUrl\":\"https:\\\/\\\/abexis.es\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/cropped-LOGO-web.png\",\"width\":1000,\"height\":295,\"caption\":\"Formaliser\"},\"image\":{\"@id\":\"https:\\\/\\\/abexis.es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"REDACCI\u00d3N 2.0 -","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/abexis.es\/index.php\/product\/redaccion-2-0\/","og_locale":"es_ES","og_type":"article","og_title":"REDACCI\u00d3N 2.0 -","og_description":"Redactar en el entorno digital y de lectura r\u00e1pida. Adquirir habilidades para redactar en diferentes formatos. Conocer las plataformas donde escribir y conectar con el p\u00fablico objetivo. Identificar las herramientas para lograr un buen posicionamiento de los textos en los buscadores.","og_url":"https:\/\/abexis.es\/index.php\/product\/redaccion-2-0\/","og_site_name":"Formaliser","article_modified_time":"2025-06-16T12:08:38+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/abexis.es\/index.php\/product\/redaccion-2-0\/","url":"https:\/\/abexis.es\/index.php\/product\/redaccion-2-0\/","name":"REDACCI\u00d3N 2.0 -","isPartOf":{"@id":"https:\/\/abexis.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/abexis.es\/index.php\/product\/redaccion-2-0\/#primaryimage"},"image":{"@id":"https:\/\/abexis.es\/index.php\/product\/redaccion-2-0\/#primaryimage"},"thumbnailUrl":"https:\/\/abexis.es\/wp-content\/uploads\/2025\/01\/INFORMATICA.png","datePublished":"2025-01-31T01:15:56+00:00","dateModified":"2025-06-16T12:08:38+00:00","breadcrumb":{"@id":"https:\/\/abexis.es\/index.php\/product\/redaccion-2-0\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/abexis.es\/index.php\/product\/redaccion-2-0\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/abexis.es\/index.php\/product\/redaccion-2-0\/#primaryimage","url":"https:\/\/abexis.es\/wp-content\/uploads\/2025\/01\/INFORMATICA.png","contentUrl":"https:\/\/abexis.es\/wp-content\/uploads\/2025\/01\/INFORMATICA.png","width":587,"height":506},{"@type":"BreadcrumbList","@id":"https:\/\/abexis.es\/index.php\/product\/redaccion-2-0\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/abexis.es\/"},{"@type":"ListItem","position":2,"name":"Cursos","item":"https:\/\/abexis.es\/index.php\/cursos-online-profesionales-y-subvencionados\/"},{"@type":"ListItem","position":3,"name":"REDACCI\u00d3N 2.0"}]},{"@type":"WebSite","@id":"https:\/\/abexis.es\/#website","url":"https:\/\/abexis.es\/","name":"Formaliser","description":"Formaci\u00f3n","publisher":{"@id":"https:\/\/abexis.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/abexis.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/abexis.es\/#organization","name":"Formaliser","url":"https:\/\/abexis.es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/abexis.es\/#\/schema\/logo\/image\/","url":"https:\/\/abexis.es\/wp-content\/uploads\/2024\/12\/cropped-LOGO-web.png","contentUrl":"https:\/\/abexis.es\/wp-content\/uploads\/2024\/12\/cropped-LOGO-web.png","width":1000,"height":295,"caption":"Formaliser"},"image":{"@id":"https:\/\/abexis.es\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/abexis.es\/index.php\/wp-json\/wp\/v2\/product\/24431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abexis.es\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/abexis.es\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abexis.es\/index.php\/wp-json\/wp\/v2\/media\/24101"}],"wp:attachment":[{"href":"https:\/\/abexis.es\/index.php\/wp-json\/wp\/v2\/media?parent=24431"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/abexis.es\/index.php\/wp-json\/wp\/v2\/product_brand?post=24431"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/abexis.es\/index.php\/wp-json\/wp\/v2\/product_cat?post=24431"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/abexis.es\/index.php\/wp-json\/wp\/v2\/product_tag?post=24431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}