{"id":24124,"date":"2025-01-31T00:21:37","date_gmt":"2025-01-31T00:21:37","guid":{"rendered":"https:\/\/abexis.es\/index.php\/product\/creacion-de-cartas-y-menus\/"},"modified":"2025-06-16T12:08:24","modified_gmt":"2025-06-16T12:08:24","slug":"creacion-de-cartas-y-menus","status":"publish","type":"product","link":"https:\/\/abexis.es\/index.php\/product\/creacion-de-cartas-y-menus\/","title":{"rendered":"CREACI\u00d3N DE CARTAS Y MEN\u00daS"},"content":{"rendered":"

M\u00d3DULO 1. CREACI\u00d3N DE CARTAS Y MEN\u00daS
\n 1. CONCEPTUALIZACI\u00d3N DE RESTAURACI\u00d3N
\n 1.1. Tipos de empresas de restauraci\u00f3n
\n 1.2. Oferta dependiendo de la ubicaci\u00f3n geogr\u00e1fica<\/p>\n

2. CREACI\u00d3N DE CARTAS Y MEN\u00daS
\n 2.1. Concepto gastron\u00f3mico
\n 2.2. Dise\u00f1o e imagen de la carta
\n 2.3. Pasos para la elaboraci\u00f3n de la carta
\n 2.4. Equilibrio entre platos
\n 2.5. Composici\u00f3n de men\u00fas, dietas equilibradas
\n 2.6. Planificaci\u00f3n de men\u00fas semanales y men\u00fas diarios
\n 2.7. Aprovechamiento de productos<\/p>\n

3. CREACI\u00d3N DE CARTAS DE VINOS Y MEN\u00daS ESPECIALES
\n 3.1. Clasificaci\u00f3n de las principales D.O. espa\u00f1oles e internacionales
\n 3.2. Composici\u00f3n de una carta sencilla de vinos
\n 3.3. Adaptaci\u00f3n de la carta de vinos al concepto del men\u00fa
\n 3.4. Elaboraci\u00f3n de men\u00fas especiales para eventos<\/p>\n

4. APLICACI\u00d3N DE UNA ESTRATEGIA PARA LA CREACI\u00d3N DE UNA POL\u00cdTICA DE PRECIOS
\n 4.1. Fijaci\u00f3n del precio de venta
\n 4.2. Costes
\n 4.3. Determinaci\u00f3n de los costes
\n 4.4. Valor del producto en los clientes
\n 4.5. La competencia<\/p>\n

5. APLICACI\u00d3N DE LA INGENIER\u00cdA DE MEN\u00daS: POPULARIDAD Y RENTABILIDAD
\n 5.1. Men\u00fa Engineering. Popularidad y rentabilidad de los platos
\n 5.2. Escandallo o rendimiento de un producto
\n 5.3 Neuromarketing<\/p>\n","protected":false},"excerpt":{"rendered":"

Dise\u00f1ar cartas y elaborar men\u00fas en funci\u00f3n de las distintas variables que se deben tener en cuenta, considerando la pol\u00edtica de precios y rentabilidad.<\/p>\n","protected":false},"featured_media":24107,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[44],"product_tag":[],"class_list":["post-24124","product","type-product","status-publish","has-post-thumbnail","product_cat-hosteleria-y-turismo","first","instock","virtual","taxable","purchasable","product-type-simple"],"yoast_head":"\nCREACI\u00d3N DE CARTAS Y MEN\u00daS -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abexis.es\/index.php\/product\/creacion-de-cartas-y-menus\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CREACI\u00d3N DE CARTAS Y MEN\u00daS -\" \/>\n<meta property=\"og:description\" content=\"Dise\u00f1ar cartas y elaborar men\u00fas en funci\u00f3n de las distintas variables que se deben tener en cuenta, considerando la pol\u00edtica de precios y rentabilidad.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abexis.es\/index.php\/product\/creacion-de-cartas-y-menus\/\" \/>\n<meta property=\"og:site_name\" content=\"Formaliser\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-16T12:08:24+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/abexis.es\\\/index.php\\\/product\\\/creacion-de-cartas-y-menus\\\/\",\"url\":\"https:\\\/\\\/abexis.es\\\/index.php\\\/product\\\/creacion-de-cartas-y-menus\\\/\",\"name\":\"CREACI\u00d3N DE CARTAS Y MEN\u00daS -\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/abexis.es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/abexis.es\\\/index.php\\\/product\\\/creacion-de-cartas-y-menus\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/abexis.es\\\/index.php\\\/product\\\/creacion-de-cartas-y-menus\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/abexis.es\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/HOSTELERIA.png\",\"datePublished\":\"2025-01-31T00:21:37+00:00\",\"dateModified\":\"2025-06-16T12:08:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/abexis.es\\\/index.php\\\/product\\\/creacion-de-cartas-y-menus\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/abexis.es\\\/index.php\\\/product\\\/creacion-de-cartas-y-menus\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/abexis.es\\\/index.php\\\/product\\\/creacion-de-cartas-y-menus\\\/#primaryimage\",\"url\":\"https:\\\/\\\/abexis.es\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/HOSTELERIA.png\",\"contentUrl\":\"https:\\\/\\\/abexis.es\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/HOSTELERIA.png\",\"width\":586,\"height\":388},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/abexis.es\\\/index.php\\\/product\\\/creacion-de-cartas-y-menus\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/abexis.es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cursos\",\"item\":\"https:\\\/\\\/abexis.es\\\/index.php\\\/cursos-online-profesionales-y-subvencionados\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"CREACI\u00d3N DE CARTAS Y MEN\u00daS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/abexis.es\\\/#website\",\"url\":\"https:\\\/\\\/abexis.es\\\/\",\"name\":\"Formaliser\",\"description\":\"Formaci\u00f3n\",\"publisher\":{\"@id\":\"https:\\\/\\\/abexis.es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/abexis.es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/abexis.es\\\/#organization\",\"name\":\"Formaliser\",\"url\":\"https:\\\/\\\/abexis.es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/abexis.es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/abexis.es\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/cropped-LOGO-web.png\",\"contentUrl\":\"https:\\\/\\\/abexis.es\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/cropped-LOGO-web.png\",\"width\":1000,\"height\":295,\"caption\":\"Formaliser\"},\"image\":{\"@id\":\"https:\\\/\\\/abexis.es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CREACI\u00d3N DE CARTAS Y MEN\u00daS -","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/abexis.es\/index.php\/product\/creacion-de-cartas-y-menus\/","og_locale":"es_ES","og_type":"article","og_title":"CREACI\u00d3N DE CARTAS Y MEN\u00daS -","og_description":"Dise\u00f1ar cartas y elaborar men\u00fas en funci\u00f3n de las distintas variables que se deben tener en cuenta, considerando la pol\u00edtica de precios y rentabilidad.","og_url":"https:\/\/abexis.es\/index.php\/product\/creacion-de-cartas-y-menus\/","og_site_name":"Formaliser","article_modified_time":"2025-06-16T12:08:24+00:00","twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/abexis.es\/index.php\/product\/creacion-de-cartas-y-menus\/","url":"https:\/\/abexis.es\/index.php\/product\/creacion-de-cartas-y-menus\/","name":"CREACI\u00d3N DE CARTAS Y MEN\u00daS -","isPartOf":{"@id":"https:\/\/abexis.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/abexis.es\/index.php\/product\/creacion-de-cartas-y-menus\/#primaryimage"},"image":{"@id":"https:\/\/abexis.es\/index.php\/product\/creacion-de-cartas-y-menus\/#primaryimage"},"thumbnailUrl":"https:\/\/abexis.es\/wp-content\/uploads\/2025\/01\/HOSTELERIA.png","datePublished":"2025-01-31T00:21:37+00:00","dateModified":"2025-06-16T12:08:24+00:00","breadcrumb":{"@id":"https:\/\/abexis.es\/index.php\/product\/creacion-de-cartas-y-menus\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/abexis.es\/index.php\/product\/creacion-de-cartas-y-menus\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/abexis.es\/index.php\/product\/creacion-de-cartas-y-menus\/#primaryimage","url":"https:\/\/abexis.es\/wp-content\/uploads\/2025\/01\/HOSTELERIA.png","contentUrl":"https:\/\/abexis.es\/wp-content\/uploads\/2025\/01\/HOSTELERIA.png","width":586,"height":388},{"@type":"BreadcrumbList","@id":"https:\/\/abexis.es\/index.php\/product\/creacion-de-cartas-y-menus\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/abexis.es\/"},{"@type":"ListItem","position":2,"name":"Cursos","item":"https:\/\/abexis.es\/index.php\/cursos-online-profesionales-y-subvencionados\/"},{"@type":"ListItem","position":3,"name":"CREACI\u00d3N DE CARTAS Y MEN\u00daS"}]},{"@type":"WebSite","@id":"https:\/\/abexis.es\/#website","url":"https:\/\/abexis.es\/","name":"Formaliser","description":"Formaci\u00f3n","publisher":{"@id":"https:\/\/abexis.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/abexis.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/abexis.es\/#organization","name":"Formaliser","url":"https:\/\/abexis.es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/abexis.es\/#\/schema\/logo\/image\/","url":"https:\/\/abexis.es\/wp-content\/uploads\/2024\/12\/cropped-LOGO-web.png","contentUrl":"https:\/\/abexis.es\/wp-content\/uploads\/2024\/12\/cropped-LOGO-web.png","width":1000,"height":295,"caption":"Formaliser"},"image":{"@id":"https:\/\/abexis.es\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/abexis.es\/index.php\/wp-json\/wp\/v2\/product\/24124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abexis.es\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/abexis.es\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abexis.es\/index.php\/wp-json\/wp\/v2\/media\/24107"}],"wp:attachment":[{"href":"https:\/\/abexis.es\/index.php\/wp-json\/wp\/v2\/media?parent=24124"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/abexis.es\/index.php\/wp-json\/wp\/v2\/product_brand?post=24124"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/abexis.es\/index.php\/wp-json\/wp\/v2\/product_cat?post=24124"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/abexis.es\/index.php\/wp-json\/wp\/v2\/product_tag?post=24124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}