{"id":23980,"date":"2025-01-30T23:07:32","date_gmt":"2025-01-30T23:07:32","guid":{"rendered":"https:\/\/abexis.es\/index.php\/product\/venta-online\/"},"modified":"2025-06-16T12:08:17","modified_gmt":"2025-06-16T12:08:17","slug":"venta-online","status":"publish","type":"product","link":"https:\/\/abexis.es\/index.php\/product\/venta-online\/","title":{"rendered":"VENTA ONLINE"},"content":{"rendered":"<p>1. INTERNET COMO CANAL DE VENTA<br \/>\n  1.1. Las relaciones comerciales a trav\u00e9s de Internet<br \/>\n  1.1.1. B2B<br \/>\n  1.1.2. B2C<br \/>\n  1.1.3. B2A<br \/>\n  1.2. Utilidades de los sistemas online<br \/>\n  1.2.1. Navegadores: Uso de los principales navegadores<br \/>\n  1.2.2. Correo electr\u00f3nico<br \/>\n  1.2.3. Mensajer\u00eda instant\u00e1nea<br \/>\n  1.2.4. Teletrabajo<br \/>\n  1.2.5. Listas de distribuci\u00f3n y otras utilidades: gesti\u00f3n de la relaci\u00f3n con el cliente online<br \/>\n  1.3. Modelos de comercio a trav\u00e9s de Internet<br \/>\n  1.3.1. Ventajas<br \/>\n  1.3.2. Tipos<br \/>\n  1.3.3. Eficiencia y eficacia<br \/>\n  1.4. Servidores online<br \/>\n  1.4.1. Servidores gratuitos<br \/>\n  1.4.2. Coste y rentabilidad de la comercializaci\u00f3n online<\/p>\n<p>  2. DISE\u00d1O COMERCIAL DE P\u00c1GINAS WEB<br \/>\n  2.1. El internauta como cliente potencial y real<br \/>\n  2.1.1. Perfil del internauta<br \/>\n  2.1.2. Comportamiento del cliente internauta<br \/>\n  2.1.3. Marketing viral: aplicaciones y buenas conductas<br \/>\n  2.2. Criterios comerciales en el dise\u00f1o comercial de p\u00e1ginas web<br \/>\n  2.2.1. Partes y elementos del dise\u00f1o de p\u00e1ginas web<br \/>\n  2.2.2. Criterios comerciales en el dise\u00f1o de p\u00e1ginas web<br \/>\n  2.2.3. Usabilidad de la p\u00e1gina web<br \/>\n  2.3. Tiendas virtuales<br \/>\n  2.3.1. Tipolog\u00eda de tiendas virtuales<br \/>\n  2.3.2. El escaparate virtual<br \/>\n  2.3.3. Visitas guiadas<br \/>\n  2.3.4. Acciones promocionales y banners<br \/>\n  2.4. Medios de pago en Internet. Seguridad y confidencialidad<br \/>\n  2.4.1. TPV virtual<br \/>\n  2.4.2. Transferencias<br \/>\n  2.4.3. Cobros contrareembolso<br \/>\n  2.5. Conflictos y reclamaciones de clientes<br \/>\n  2.5.1. Gesti\u00f3n online de reclamaciones<br \/>\n  2.5.2. Garant\u00edas de la comercializaci\u00f3n online<br \/>\n  2.5.3. Buenas pr\u00e1cticas en la comercializaci\u00f3n online<br \/>\n  2.6. Aplicaciones a nivel usuario para el dise\u00f1o de p\u00e1ginas web comerciales: gesti\u00f3n de contenidos<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adoptar criterios comerciales en el dise\u00f1o de p\u00e1ginas en internet para la comercializaci\u00f3n aplicando las t\u00e9cnicas de venta adecuadas, as\u00ed como aplicar procedimientos de seguimiento y atenci\u00f3n al cliente siguiendo criterios y procedimientos establecidos en las situaciones comerciales online.<\/p>\n","protected":false},"featured_media":23564,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[37],"product_tag":[],"class_list":["post-23980","product","type-product","status-publish","has-post-thumbnail","product_cat-comercio-y-marketing","first","instock","virtual","taxable","purchasable","product-type-simple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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