{"id":23971,"date":"2025-01-30T23:07:32","date_gmt":"2025-01-30T23:07:32","guid":{"rendered":"https:\/\/abexis.es\/index.php\/product\/social-media-marketing-en-comercio\/"},"modified":"2025-06-16T12:08:16","modified_gmt":"2025-06-16T12:08:16","slug":"social-media-marketing-en-comercio","status":"publish","type":"product","link":"https:\/\/abexis.es\/index.php\/product\/social-media-marketing-en-comercio\/","title":{"rendered":"SOCIAL MEDIA MARKETING EN COMERCIO"},"content":{"rendered":"<p>1. INTRODUCCI\u00d3N A LA WEB 2.0.<br \/>\n  1.1. Historia de Internet .<br \/>\n  1.2. Origen de la Web 2.0.<br \/>\n  1.3. Caracter\u00edsticas de las Redes Sociales.<br \/>\n  1.4. Perfil del usuario en Social Media.<br \/>\n  1.5. Las marcas en la Web 2.0.<br \/>\n  1.6. Hacia d\u00f3nde se dirige la Web 2.0.<br \/>\n  1.7. Manifiesto Cluetrain.<\/p>\n<p>  2. GESTOR DE COMUNIDAD O COMMUNITY MANAGER.<br \/>\n  2.1. \u00bfQu\u00e9 es un Gestor de Comunidad o Community Manager?<br \/>\n  2.2. Caracter\u00edsticas del Community Manager.<br \/>\n  2.3. Funciones del Community Manager.<br \/>\n  2.4. C\u00f3mo es el d\u00eda a d\u00eda de un Community Manager.<br \/>\n  2.5. Responsabilidades del Gestor de Comunidad.<br \/>\n  2.6. Por qu\u00e9 es necesario un Community Manager.<br \/>\n  2.7. Consejos para futuros Gestores de Comunidad.<\/p>\n<p>  3. REDES SOCIALES: TIPOS Y USOS (I).<br \/>\n  3.1. Facebook.<br \/>\n  3.2. Twitter.<br \/>\n  3.3. Linkedin.<\/p>\n<p>  4. REDES SOCIALES: TIPOS Y USOS (II).<br \/>\n  4.1. YouTube.<br \/>\n  4.2. Flickr.<br \/>\n  4.3. Foursquare.<br \/>\n  4.4. Google +.<br \/>\n  4.5. Otras Redes Sociales: Vimeo, Pinterest, Instagram, Xing y Tuenti.<\/p>\n<p>  5. GENERACI\u00d3N DE CONTENIDOS. CREACI\u00d3N DE BLOGS.<br \/>\n  5.1. G\u00e9neros period\u00edsticos.<br \/>\n  5.2. Los medios de comunicaci\u00f3n en Internet.<br \/>\n  5.3. El contenido de las p\u00e1ginas webs.<br \/>\n  5.4. Blogs.<br \/>\n  5.5. Foros.<br \/>\n  5.6. La generaci\u00f3n de contenidos en las Redes Sociales.<br \/>\n  5.7. \u00bfC\u00f3mo act\u00faa el usuario en un espacio web?<br \/>\n  5.8. Sobre la propiedad intelectual.<\/p>\n<p>  6. HERRAMIENTA PARA LA MEDICI\u00d3N DE LAS REDES SOCIALES.<br \/>\n  6.1. Herramientas para varias Redes Sociales.<br \/>\n  6.2. Herramientas para Twitter.<br \/>\n  6.3. Herramientas para Facebook.<br \/>\n  6.4. Herramientas para Pinterest.<br \/>\n  6.5. Herramientas para Google +.<br \/>\n  6.6. Herramientas Instagram.<\/p>\n<p>  7. ESTRATEGIA PARA ACTUAR CON \u00c9XITO EN SOCIAL MEDIA.<br \/>\n  7.1. \u00bfCu\u00e1l es nuestro punto de partida?<br \/>\n  7.2. \u00bfCu\u00e1les son nuestros objetivos?<br \/>\n  7.3. \u00bfCu\u00e1l es nuestro p\u00fablico objetivo?<br \/>\n  7.4. \u00bfQu\u00e9 herramientas plantearemos?<br \/>\n  7.5. \u00bfC\u00f3mo saber si la estrategia de Social Media funciona?<\/p>\n<p>  8. ANAL\u00cdTICA: MEDICI\u00d3N E INTERPRETACI\u00d3N DE RESULTADOS.<br \/>\n  8.1. Google Analytics.<br \/>\n  8.2. Google Insights.<br \/>\n  8.3. Facebook Insights.<br \/>\n  8.4. YouTube Insights.<br \/>\n  8.5 Linkedin Insights.<\/p>\n<p>  9. \u00bfQU\u00c9 ES SEO?<br \/>\n  9.1. \u00bfQu\u00e9 es SEO?<br \/>\n  9.2. Breve historia sobre el SEO.<br \/>\n  9.3. Ya sabemos qu\u00e9 es SEO, \u00bfpero qu\u00e9 es SEM?<br \/>\n  9.4. Los buscadores de Internet.<br \/>\n  9.5. Errores comunes en SEO.<br \/>\n  9.6. Herramientas SEO.<br \/>\n  9.7. Estrategias SEO.<\/p>\n<p>  10. INTRODUCCI\u00d3N AL MARKETING DIGITAL.<br \/>\n  10.1. Concepto de marketing digital.<br \/>\n  10.2. Ideas clave del marketing digital.<br \/>\n  10.3. Aplicaci\u00f3n de las claves del marketing directo en el marketing digital.<br \/>\n  10.4. Ventajas del marketing digital.<br \/>\n  10.5. La investigaci\u00f3n comercial como aspecto clave en el marketing digital.<br \/>\n  10.6. El marketing se hace infinito en Internet.<br \/>\n  10.7. Marketing one to one.<br \/>\n  10.8. Permission marketing.<br \/>\n  10.9. Marketing de atracci\u00f3n.<br \/>\n  10.10. Marketing de retenci\u00f3n.<br \/>\n  10.11. Marketing de recomendaci\u00f3n.<br \/>\n  10.12. El marketing digital desde el punto de vista del marketing tradicional.<br \/>\n  10.13. Caracter\u00edsticas de Internet que afectan al marketing.<br \/>\n  10.14. El marketing digital y sus aportaciones al marketing tradicional<br \/>\n  10.15. L\u00edneas estrat\u00e9gicas y aspectos cr\u00edticos del marketing digital.<br \/>\n  10.16. Integraci\u00f3n de Internet en la estrategia de marketing.<br \/>\n  10.17. Aspectos clave en la estrategia de marketing digital.<br \/>\n  10.18. El planteamiento estrat\u00e9gico de marketing.<br \/>\n  10.19. Cr\u00edticas al marketing digital.<\/p>\n<p>  11. ELEMENTOS DEL MARKETING DIGITAL.<br \/>\n  11.1. El producto.<br \/>\n  11.2. El producto desde el punto de vista de la empresa.<br \/>\n  11.3. El producto desde el punto de vista del comprador.<br \/>\n  11.4. El precio.<br \/>\n  11.5. Pol\u00edticas de precio.<br \/>\n  11.6. Formas de pago.<br \/>\n  11.7. Los canales.<br \/>\n  11.8. Mecanismos de ayuda a los canales: servicios de gesti\u00f3n.<br \/>\n  11.9. La promoci\u00f3n.<br \/>\n  11.10. Los banners.<br \/>\n  11.11. El correo electr\u00f3nico.<br \/>\n  11.12. Mensajes personalizados.<br \/>\n  11.13. Cr\u00edticas y comentarios.<br \/>\n  11.14. P\u00fablicos objetivos del marketing digital.<br \/>\n  11.15. Los usuarios de Internet.<br \/>\n  11.16. El p\u00fablico objetivo en las transacciones comerciales electr\u00f3nicas.<br \/>\n  11.17. El valor de la marca y el posicionamiento en Internet.<\/p>\n<p>  12. HERRAMIENTAS ESTRAT\u00c9GICAS DEL MARKETING DIGITAL.<br \/>\n  12.1. Identificaci\u00f3n y segmentaci\u00f3n del p\u00fablico objetivo.<br \/>\n  12.2. Introducci\u00f3n.<br \/>\n  12.3. Utilidad de la segmentaci\u00f3n.<br \/>\n  12.4. Requisitos de la segmentaci\u00f3n.<br \/>\n  12.5. Criterios de segmentaci\u00f3n.<br \/>\n  12.6. M\u00e9todos de segmentaci\u00f3n.<br \/>\n  12.7. Aplicaci\u00f3n de la segmentaci\u00f3n en el dise\u00f1o de la estrategia comercial.<br \/>\n  12.8. Segmentaci\u00f3n a trav\u00e9s de la comunicaci\u00f3n.<br \/>\n  12.9. La afiliaci\u00f3n hace la fuerza.<br \/>\n  12.10. Definici\u00f3n de los programas de afiliaci\u00f3n.<br \/>\n  12.11. \u00c9xitos en la afiliaci\u00f3n.<br \/>\n  12.12. El marketplace.<br \/>\n  12.13. Bases de \u00e9xito del marketplace.<br \/>\n  12.14. Caracter\u00edsticas del marketplace.<br \/>\n  12.15. Aspectos clave en el marketplace.<\/p>\n<p>  13. LA PERSONALIZACI\u00d3N Y EL MARKETING DIGITAL.<br \/>\n  13.1. Personalizaci\u00f3n y atenci\u00f3n al cliente.<br \/>\n  13.2. Claves para conseguir la personalizaci\u00f3n.<br \/>\n  13.3. Los productos o servicios personalizables.<br \/>\n  13.4. La atenci\u00f3n al cliente.<br \/>\n  13.5. Marketing one to one.<br \/>\n  13.6. Pasos del proceso de marketing one to one.<br \/>\n  13.7. Herramientas m\u00e1s utilizadas en el marketing one to one.<br \/>\n  13.8. Las consecuencias del marketing one to one.<br \/>\n  13.9. Estrategias de CRM.<br \/>\n  13.10. Introducci\u00f3n y definici\u00f3n de estrategias de CRM.<br \/>\n  13.11. Componentes a considerar en una estrategia de CRM.<br \/>\n  13.12. Beneficios de la estrategia CRM.<br \/>\n  13.13. Implantaci\u00f3n de CRM.<br \/>\n  13.14. Factores clave de la implantaci\u00f3n de CRM.<br \/>\n  13.15. C\u00f3mo asegurar el \u00e9xito en la implantaci\u00f3n de CRM.<br \/>\n  13.16. Criterios de valoraci\u00f3n.<\/p>\n<p>  14. CAMPA\u00d1AS DE COMUNICACI\u00d3N ON LINE.<br \/>\n  14.1. Definici\u00f3n de una campa\u00f1a integral de comunicaci\u00f3n.<br \/>\n  14.2. Caracter\u00edsticas de la campa\u00f1a integral.<br \/>\n  14.3. Efectos de implantaci\u00f3n de una campa\u00f1a integral de comunicaci\u00f3n en la red.<br \/>\n  14.4. Preparaci\u00f3n del briefing publicitario como punto de partida.<br \/>\n  14.5. Ocho maneras esenciales de promoci\u00f3n en Internet.<br \/>\n  14.6. La comunicaci\u00f3n 360\u00ba.<br \/>\n  14.7. El proceso de comunicaci\u00f3n.<br \/>\n  14.8. La regla de las 4F.<br \/>\n  14.9. Flujo de informaci\u00f3n.<br \/>\n  14.10. La funcionalidad.<br \/>\n  14.11. El feedback (retroalimentaci\u00f3n).<br \/>\n  14.12. La fidelizaci\u00f3n.<br \/>\n  14.13. La velocidad de reacci\u00f3n.<\/p>\n<p>  15. LA PUBLICIDAD ON LINE Y SU EFICACIA.<br \/>\n  15.1. Conceptos y formas.<br \/>\n  15.2. Introducci\u00f3n.<br \/>\n  15.3. Concepto de publicidad on line.<br \/>\n  15.4. Formas de publicidad on line.<br \/>\n  15.5. Formas publicitarias on line no convencionales.<br \/>\n  15.6. Tarifas y precios de medios publicitarios.<br \/>\n  15.7. Tarifas de publicidad on line.<br \/>\n  15.8. Precios de los medios publicitarios.<br \/>\n  15.9. Factores que mejoran el \u00e9xito de los banners.<br \/>\n  15.10. Datos de inversi\u00f3n y eficacia publicitaria.<br \/>\n  15.11. Eficacia de una campa\u00f1a publicitaria.<br \/>\n  15.12. Medici\u00f3n de la eficacia publicitaria en Internet.<br \/>\n  15.13. Tendencias de la publicidad on line.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Objetivo general:<\/p>\n<p>  &#8211; Adquirir conocimientos sobre web 2.0, Community Manager, posicionamiento natural SEO, marketing digital y herramientas de comunicaci\u00f3n y publicidad 2.0.<\/p>\n","protected":false},"featured_media":23564,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[37],"product_tag":[],"class_list":["post-23971","product","type-product","status-publish","has-post-thumbnail","product_cat-comercio-y-marketing","first","instock","virtual","taxable","purchasable","product-type-simple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SOCIAL MEDIA MARKETING EN COMERCIO -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abexis.es\/index.php\/product\/social-media-marketing-en-comercio\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SOCIAL MEDIA MARKETING EN COMERCIO -\" \/>\n<meta property=\"og:description\" content=\"Objetivo general:   - 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