{"id":23969,"date":"2025-01-30T23:07:31","date_gmt":"2025-01-30T23:07:31","guid":{"rendered":"https:\/\/abexis.es\/index.php\/product\/satisfaccion-de-clientes-calidad-y-atencion-telefonica-de-quejas\/"},"modified":"2025-06-16T12:08:16","modified_gmt":"2025-06-16T12:08:16","slug":"satisfaccion-de-clientes-calidad-y-atencion-telefonica-de-quejas","status":"publish","type":"product","link":"https:\/\/abexis.es\/index.php\/product\/satisfaccion-de-clientes-calidad-y-atencion-telefonica-de-quejas\/","title":{"rendered":"SATISFACCI\u00d3N DE CLIENTES, CALIDAD Y ATENCI\u00d3N TELEF\u00d3NICA DE QUEJAS"},"content":{"rendered":"<p>1. CONCEPTO Y CRITERIOS DE CALIDAD<br \/>\n  1.1. Concepto de calidad.<br \/>\n  1.2. La calidad en el sector servicios.<br \/>\n  1.3. El sistema de calidad.<br \/>\n  1.4. \u00bfQu\u00e9 es un sistema de calidad?<\/p>\n<p>  2. EL CERTIFICADO DE CALIDAD ISO 9001<br \/>\n  2.1. Desarrollo del sistema de calidad.<br \/>\n  2.2. Calidad frente a no calidad.<br \/>\n  2.3 la utilidad de la calidad.<br \/>\n  2.4. Servicio y calidad de trato.<br \/>\n  2.5 Atenci\u00f3n al cliente en el puesto de trabajo.<\/p>\n<p>  3. LA SATISFACCION DEL CLIENTE<\/p>\n<p>  4. LA FIDELIZACION DEL CLIENTE<\/p>\n<p>  5. RESOLUCION DE QUEJAS<\/p>\n<p>  6. EL ABANDONO DE CLIENTES<br \/>\n  6.1. \u00bfQu\u00e9 desean los clientes de servicios?<br \/>\n  6.2. La creaci\u00f3n de valor para el cliente.<br \/>\n  6.3. Gesti\u00f3n de las expectativas del cliente.<br \/>\n  6.4. Percepciones.<br \/>\n  6.5. Motivaci\u00f3n.<br \/>\n  6.6. Actitudes.<\/p>\n<p>  7. TIPOLOGIAS DE CLIENTES Y NORMAS DE TRATO<br \/>\n  7.1. Importancia del empleado en la atenci\u00f3n al cliente.<br \/>\n  7.2. Actitudes de los empleados.<br \/>\n  7.3. Cliente interno, cliente externo.<br \/>\n  7.4. El proceso de la comunicaci\u00f3n.<br \/>\n  7.5. La comunicaci\u00f3n no verbal.<br \/>\n  7.6. La escucha eficaz.<\/p>\n<p>  8. LA ATENCION TELEFONICA<br \/>\n  8.1. Componentes de la comunicaci\u00f3n telef\u00f3nica.<br \/>\n  8.2. La correcta recepci\u00f3n de llamadas.<br \/>\n  8.3. C\u00f3mo atender las llamadas de reclamaci\u00f3n.<br \/>\n  8.4. Habilidades y actitud de quien atiende el tel\u00e9fono.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adquirir los conocimientos de los sistemas de gesti\u00f3n de calidad de la norma ISO 9000<br \/>\n y los diferentes procedimientos en relaci\u00f3n con el trato al cliente y su atenci\u00f3n<br \/>\n telef\u00f3nica.<\/p>\n","protected":false},"featured_media":23564,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[37],"product_tag":[],"class_list":["post-23969","product","type-product","status-publish","has-post-thumbnail","product_cat-comercio-y-marketing","first","instock","virtual","taxable","purchasable","product-type-simple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SATISFACCI\u00d3N DE CLIENTES, CALIDAD Y ATENCI\u00d3N TELEF\u00d3NICA DE QUEJAS -<\/title>\n<meta name=\"robots\" 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