{"id":23967,"date":"2025-01-30T23:07:31","date_gmt":"2025-01-30T23:07:31","guid":{"rendered":"https:\/\/abexis.es\/index.php\/product\/redes-sociales-blogs-y-wikis-al-servicio-de-la-administracion-publica\/"},"modified":"2025-06-16T12:08:16","modified_gmt":"2025-06-16T12:08:16","slug":"redes-sociales-blogs-y-wikis-al-servicio-de-la-administracion-publica","status":"publish","type":"product","link":"https:\/\/abexis.es\/index.php\/product\/redes-sociales-blogs-y-wikis-al-servicio-de-la-administracion-publica\/","title":{"rendered":"REDES SOCIALES, BLOGS Y WIKIS AL SERVICIO DE LA ADMINISTRACI\u00d3N P\u00daBLICA"},"content":{"rendered":"<p>1. QU\u00c9 ES LA WEB 2.0<br \/>\n  1.1 Inicios de la Web social<br \/>\n  1.2 Web 1.0, 2.0, 3.0&#8230;<br \/>\n  1.3 Mitos y realidades de la Web social<br \/>\n  1.4 Aportaciones de las Redes Sociales a las AAPP<\/p>\n<p>  2. WEB 2.0. PARTICIPACI\u00d3N<br \/>\n  2.1 Perfil de los usuarios 2.0. \u00bfPor qu\u00e9 la gente participa en la web social?<br \/>\n  2.2 Visibilidad de las organizaciones en la web social<br \/>\n  2.3 Las organizaciones no comunican, solo informan<br \/>\n  2.4 Open Governement (Gobierno Abierto)<\/p>\n<p>  3. REDES SOCIALES PROFESIONALES<br \/>\n  3.1 \u00bfQu\u00e9 es una red social?<br \/>\n  3.2 Tipos de redes sociales<br \/>\n  3.3 Linkedin<br \/>\n  3.4 Utilizaci\u00f3n de las Redes sociales profesionales en las AAPP<br \/>\n  3.5 Entrevistas de Trabajo en Heineken<br \/>\n  3.6 Los 7 consejos DE ROJAS para reclutar talento en las redes sociales<br \/>\n  3.7 Grupo de Linkedin para la Administraci\u00f3n P\u00fablica<\/p>\n<p>  4. FACEBOOK<br \/>\n  4.1 Redes sociales generalistas<br \/>\n  4.2 Facebook<br \/>\n  4.3 Utilidad de Facebook para las AAPP<br \/>\n  4.4 Ley Org\u00e1nica de Protecci\u00f3n de Datos y RGPD<\/p>\n<p>  5. INSTAGRAM<br \/>\n  5.1 Historia<br \/>\n  5.2 Conceptos b\u00e1sicos de Instagram<br \/>\n  5.3 Alta en Instagram<br \/>\n  5.4 Configuraci\u00f3n de la biograf\u00eda<br \/>\n  5.5 Tipos de publicaciones<br \/>\n  5.6 Recomendaciones y trucos<br \/>\n  5.7 Herramientas<br \/>\n  5.8 Casos de \u00e9xito<\/p>\n<p>  6. TWITTER<br \/>\n  6.1 Microblogging<br \/>\n  6.2 Twitter<br \/>\n  6.3 C\u00f3mo y para qu\u00e9 utilizar Twitter en las AAPP. Ejemplos pr\u00e1cticos<\/p>\n<p>  7. REDES SOCIALES ESPECIALIZADAS<br \/>\n  7.1 Redes sociales de aficiones<br \/>\n  7.2 Redes centradas en objetos<br \/>\n  7.3 Novagob y las AAPP. Ejemplos de utilizaci\u00f3n<\/p>\n<p>  8. LOS BLOGS<br \/>\n  8.1 \u00bfQu\u00e9 es un blog?<br \/>\n  8.2 Tipos de blogs<br \/>\n  8.3 Estrategia de los blogs corporativos dentro del plan de social media<br \/>\n  8.4 Amplifica la viralidad de los contenidos<br \/>\n  8.5 Mide resultados<br \/>\n  8.6 Con qu\u00e9 plataforma de blogs comenzar nuestro proyecto<br \/>\n  8.7 Como obtener m\u00e1s visitas para mi blog. 30 consejos a seguir<br \/>\n  8.8 Mejorando la sociabilidad de nuestro blog<br \/>\n  8.9 Creaci\u00f3n de un blog con WordPress<br \/>\n  8.10 Dec\u00e1logo para contactar con bloggers<br \/>\n  8.11 \u00bfPara qu\u00e9 se utilizan los blogs en la Administraci\u00f3n P\u00fablica?<\/p>\n<p>  9. GESTI\u00d3N DEL CONOCIMIENTO A TRAV\u00c9S DE LOS WIKIS<br \/>\n  9.1 Wikipedia: la red social del conocimiento<br \/>\n  9.2 La incorporaci\u00f3n de los wikis en el mundo corporativo<br \/>\n  9.3 \u00bfPor qu\u00e9 tengo que usar un Wiki en la Administraci\u00f3n P\u00fablica?<br \/>\n  9.4 7 recomendaciones de uso de Redes Sociales para empleados p\u00fablicos<\/p>\n<p>  10. OTRAS HERRAMIENTAS DE LA WEB SOCIAL<br \/>\n  10.1 Webs de intercambio de noticias<br \/>\n  10.2 Preguntas y Respuestas. Yahoo! Respuestas<br \/>\n  10.3 Red social segura y descentralizada. Diaspora<br \/>\n  10.4 Todos tus contactos. Contactsplus<br \/>\n  10.5 Recomendaciones<br \/>\n  10.6 Utilizaci\u00f3n del podcasting como herramienta de comunicaci\u00f3n<br \/>\n  10.7 Open Data. Beneficios. Ejemplos<\/p>\n<p>  11. GESTI\u00d3N DE LA REPUTACI\u00d3N ONLINE<br \/>\n  11.1 Google como gestor de la reputaci\u00f3n online<br \/>\n  11.2 Etapa 1: escuchar mediante la investigaci\u00f3n y monitorizaci\u00f3n de la reputaci\u00f3n online<br \/>\n  11.3 Etapa 2: Valorar las opiniones<br \/>\n  11.4 Etapa 3: Participar<br \/>\n  11.5 Consejos para aumentar la reputaci\u00f3n en la Administraci\u00f3n P\u00fablica<br \/>\n  11.6 8 obst\u00e1culos de las Administraciones P\u00fablicas para estar en redes sociales<\/p>\n<p>  12. CASOS DE \u00c9XITO<br \/>\n  12.1 Gestionar redes sociales en la empresa versus la Administraci\u00f3n P\u00fablica<br \/>\n  12.2 Casos reales en Social media<br \/>\n  12.3 Casos de \u00e9xito en la Administraci\u00f3n P\u00fablica<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ayudar a tomar una decisi\u00f3n m\u00e1s acertada sobre la incorporaci\u00f3n de las nuevas herramientas colaborativas y de difusi\u00f3n social en la administraci\u00f3n.<\/p>\n","protected":false},"featured_media":23564,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[37],"product_tag":[],"class_list":["post-23967","product","type-product","status-publish","has-post-thumbnail","product_cat-comercio-y-marketing","first","instock","virtual","taxable","purchasable","product-type-simple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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