{"id":23966,"date":"2025-01-30T23:07:31","date_gmt":"2025-01-30T23:07:31","guid":{"rendered":"https:\/\/abexis.es\/index.php\/product\/redes-sociales-y-marketing-2-0\/"},"modified":"2025-06-16T12:08:16","modified_gmt":"2025-06-16T12:08:16","slug":"redes-sociales-y-marketing-2-0","status":"publish","type":"product","link":"https:\/\/abexis.es\/index.php\/product\/redes-sociales-y-marketing-2-0\/","title":{"rendered":"REDES SOCIALES Y MARKETING 2.0"},"content":{"rendered":"<p>1. EL PROTOCOLO EN LA EMPRESA<br \/>\n  1.1. Concepto de protocolo<br \/>\n  1.2. Tipos de protocolo<br \/>\n  1.3. Protocolo en la empresa<\/p>\n<p>  2. RELACIONES P\u00daBLICAS Y MARKETING<br \/>\n  2.1. Introducci\u00f3n<br \/>\n  2.2. La publicidad y la Web<br \/>\n  2.3. El marketing unidireccional de la interrupci\u00f3n<br \/>\n  2.4. Antiguas normas del marketing<br \/>\n  2.5. Las relaciones p\u00fablicas y la prensa<br \/>\n  2.6. Antiguas normas de las relaciones p\u00fablicas<br \/>\n  2.7. Nuevas normas del marketing y de las relaciones p\u00fablicas<\/p>\n<p>  3. LA FIGURA DEL COMMUNITY MANAGER<br \/>\n  3.1. \u00bfQu\u00e9 es un Community Manager y de qu\u00e9 se encarga?<br \/>\n  3.2. Habilidades, aptitudes y actitudes de un Community Manager<br \/>\n  3.3. Funciones y responsabilidades de un Community Manager<br \/>\n  3.4. Los objetivos de un Community Manager<br \/>\n  3.5. Tipos de Community Manager<\/p>\n<p>  4. REDES SOCIALES Y WEB 2.0 (I)<br \/>\n  4.1. Medios sociales<br \/>\n  4.2. Redes sociales<\/p>\n<p>  5. REDES SOCIALES Y WEB 2.0 (II)<br \/>\n  5.1. Blogs<br \/>\n  5.2. Microblogging<br \/>\n  5.3. Wikis<br \/>\n  5.4. Podcast<br \/>\n  5.5. Plataformas de v\u00eddeo<br \/>\n  5.6. Plataformas de fotograf\u00eda<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Diferenciar las caracter\u00edsticas del entorno 2.0, la nueva comunicaci\u00f3n on-line y el impacto de las redes sociales y todas las posibilidades que nos ofrecen para proyectar la imagen\/marca a trav\u00e9s de la web social. Tambi\u00e9n gestionar la imagen de su empresa en internet a trav\u00e9s de las redes sociales y adecuar los contenidos para internet, en base a las necesidades de los usuarios. Finalmente establecer objetivos de comunicaci\u00f3n en redes sociales y elaborar un plan de comunicaci\u00f3n y su implementaci\u00f3n.<\/p>\n","protected":false},"featured_media":23564,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[37],"product_tag":[],"class_list":["post-23966","product","type-product","status-publish","has-post-thumbnail","product_cat-comercio-y-marketing","first","instock","virtual","taxable","purchasable","product-type-simple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>REDES SOCIALES Y MARKETING 2.0 -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abexis.es\/index.php\/product\/redes-sociales-y-marketing-2-0\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"REDES SOCIALES Y MARKETING 2.0 -\" \/>\n<meta property=\"og:description\" content=\"Diferenciar las caracter\u00edsticas del entorno 2.0, la nueva comunicaci\u00f3n on-line y el impacto de las redes sociales y todas las posibilidades que nos ofrecen para proyectar la imagen\/marca a trav\u00e9s de la web social. 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