{"id":23962,"date":"2025-01-30T23:07:30","date_gmt":"2025-01-30T23:07:30","guid":{"rendered":"https:\/\/abexis.es\/index.php\/product\/psicologia-aplicada-a-las-ventas\/"},"modified":"2025-06-16T12:08:16","modified_gmt":"2025-06-16T12:08:16","slug":"psicologia-aplicada-a-las-ventas","status":"publish","type":"product","link":"https:\/\/abexis.es\/index.php\/product\/psicologia-aplicada-a-las-ventas\/","title":{"rendered":"PSICOLOG\u00cdA APLICADA A LAS VENTAS"},"content":{"rendered":"

1. INTRODUCCI\u00d3N A LA PSICOLOG\u00cdA DE VENTAS
\n 1.1. Aspectos fundamentales de la venta.<\/p>\n

2. MOTIVACIONES, APTITUDES Y CONOCIMIENTOS DEL VENDEDOR
\n 2.1. La motivaci\u00f3n del vendedor.
\n 2.2. Las aptitudes y actitudes para la venta.
\n 2.3. Los conocimientos del vendedor.
\n 2.4. Como influenciar en los dem\u00e1s.<\/p>\n

3. HABILIDADES PERSONALES Y SOCIALES DEL VENDEDOR
\n 3.1. La comunicaci\u00f3n.
\n 3.2. La asertividad.
\n 3.3. Los conocimientos del vendedor.<\/p>\n

4. PSICOLOG\u00cdA DE LA COMPRA Y PSICOLOG\u00cdA DEL CLIENTE
\n 4.1. Factores psicol\u00f3gicos de la compra.
\n 4.2. Psicolog\u00eda del cliente.<\/p>\n

5. T\u00c9CNICAS Y PROCESOS DE VENTA
\n 5.1. Teor\u00eda del An\u00e1lisis Transaccional.
\n 5.2. Teor\u00edas y procesos de la motivaci\u00f3n.
\n 5.3. La entrevista de ventas.
\n 5.4. T\u00e9cnicas de cierre.<\/p>\n

6. RESOLUCI\u00d3N DE CONFLICTOS
\n 6.1. Fidelizaci\u00f3n de clientes.
\n 6.2. Gesti\u00f3n de clientes.
\n 6.3. La posventa.<\/p>\n","protected":false},"excerpt":{"rendered":"

Identificar y reconocer los aspectos psicol\u00f3gicos fundamentales que condicionan la
\n venta: en el cliente, en el vendedor y en el proceso de venta.<\/p>\n","protected":false},"featured_media":23564,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[37],"product_tag":[],"class_list":["post-23962","product","type-product","status-publish","has-post-thumbnail","product_cat-comercio-y-marketing","first","instock","virtual","taxable","purchasable","product-type-simple"],"yoast_head":"\nPSICOLOG\u00cdA APLICADA A LAS VENTAS -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abexis.es\/index.php\/product\/psicologia-aplicada-a-las-ventas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PSICOLOG\u00cdA APLICADA A LAS VENTAS -\" \/>\n<meta property=\"og:description\" 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