{"id":23961,"date":"2025-01-30T23:07:30","date_gmt":"2025-01-30T23:07:30","guid":{"rendered":"https:\/\/abexis.es\/index.php\/product\/proyectos-de-decoracion-comercial\/"},"modified":"2025-06-16T12:08:16","modified_gmt":"2025-06-16T12:08:16","slug":"proyectos-de-decoracion-comercial","status":"publish","type":"product","link":"https:\/\/abexis.es\/index.php\/product\/proyectos-de-decoracion-comercial\/","title":{"rendered":"PROYECTOS DE DECORACI\u00d3N COMERCIAL"},"content":{"rendered":"

1. FUNDAMENTOS DE DISE\u00d1O Y DECORACI\u00d3N<\/p>\n

2. PRESENTACI\u00d3N DEL PRODUCTO
\n 2.1. El visual merchandising. Reglas b\u00e1sicas del visual merchandising
\n 2.2. Las im\u00e1genes
\n 2.3. El color
\n 2.4. Criterios de distribuci\u00f3n y presentaci\u00f3n del producto
\n 2.5. Colocaci\u00f3n en mobiliario
\n 2.6. Presentaciones por temporadas<\/p>\n

3. MOBILIARIO Y ELEMENTOS
\n 3.1. Introducci\u00f3n
\n 3.2. Tipos de mobiliario
\n 3.3. Utiler\u00eda
\n 3.4. Rotaci\u00f3n de la mercader\u00eda<\/p>\n

4. ORGANIZACI\u00d3N DE ESPACIOS COMERCIALES
\n 4.1. Introducci\u00f3n
\n 4.2. La distribuci\u00f3n
\n 4.3. Recorrido del cliente
\n 4.4. Proporciones del espacio
\n 4.5. Organizaciones espaciales<\/p>\n

5. LA ATM\u00d3SFERA EN LOS ESPACIOS DE VENTA
\n 5.1. Introducci\u00f3n
\n 5.2. Efectos visuales
\n 5.3. Marketing sensorial
\n 5.4. Estilos decorativos
\n 5.5. Clasificaci\u00f3n del espacio<\/p>\n

6. MONTAJE DE UNA PRESENTACI\u00d3N VISUAL
\n 6.1. Introducci\u00f3n
\n 6.2. La composici\u00f3n
\n 6.3. Peso visual
\n 6.4. Introducci\u00f3n
\n 6.5. Formas de iluminaci\u00f3n
\n 6.6. Sombras y color
\n 6.7. Decoraci\u00f3n
\n 6.8. Presentaciones en escaparate
\n 6.9. Organizaci\u00f3n de los elementos en el escaparate<\/p>\n

7. MONTAJE DE STAND
\n 7.1. Montaje de stand
\n 7.2. Dise\u00f1o y distribuci\u00f3n del espacio
\n 7.3. Presentaci\u00f3n del producto
\n 7.4. Publicidad, soportes publicitarios
\n 7.5. Clasificaci\u00f3n del stand
\n 7.6. Factores para planificar de la asistencia en la feria<\/p>\n

8. PUBLICIDAD EN INTERIORES Y EXTERIORES
\n 8.1. Introducci\u00f3n
\n 8.2. Fachadas, escaparates y entradas.
\n 8.3. Publicidad exterior
\n 8.4. El logotipo
\n 8.5. Carteles
\n 8.6. Publicidad en el interior
\n 8.7. Las etiquetas de precios<\/p>\n

9. ELECCI\u00d3N DE MATERIALES ADECUADOS
\n 9.1. Introducci\u00f3n
\n 9.2. Materiales en el dise\u00f1o del local
\n 9.3. Madera
\n 9.4. Vidrios
\n 9.5. Metal
\n 9.6. Sint\u00e9ticos, pl\u00e1sticos
\n 9.7. Materiales para la presentaci\u00f3n visual
\n 9.8. Materiales a utilizar en el escaparate
\n 9.9. Revestimientos de papel pintado
\n 9.10. Materiales decorativos de ambientaci\u00f3n<\/p>\n

10. COMPOSICI\u00d3N DEL PROYECTO T\u00c9CNICO
\n 10.1. Planteamiento del proyecto
\n 10.2. Fases de la planificaci\u00f3n
\n 10.3. Esquema de la planificaci\u00f3n del proyecto
\n 10.4. Realizaci\u00f3n del proyecto
\n 10.5. Datos t\u00e9cnicos para locales comerciales
\n 10.6. Datos t\u00e9cnicos: paredes y techos
\n 10.7. Prestaciones t\u00e9cnicas
\n 10.7.1. Mobiliario e iluminaci\u00f3n
\n 10.7.2. Datos t\u00e9cnicos aire acondicionado<\/p>\n

11. \u00daLTIMAS TENDENCIAS EN EL DISE\u00d1O DE TIENDAS
\n 11.1. Ir de compras
\n 11.2. Los nuevos comercios
\n 11.3. Tipos de negocios
\n 11.4. Diferencias entre negocias y mercados especializados
\n 11.5. Los nuevos conceptos por sectores
\n 11.6. Tiendas con estilo<\/p>\n","protected":false},"excerpt":{"rendered":"

Definir un proyecto de decoraci\u00f3n para cualquier tipo de tienda con todos los elementos que la integran (fachada, publicidad, colores, iluminaci\u00f3n, mobiliario\u2026), teniendo en consideraci\u00f3n las \u00faltimas tendencias del dise\u00f1o comercial.<\/p>\n","protected":false},"featured_media":23564,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[37],"product_tag":[],"class_list":["post-23961","product","type-product","status-publish","has-post-thumbnail","product_cat-comercio-y-marketing","first","instock","virtual","taxable","purchasable","product-type-simple"],"yoast_head":"\nPROYECTOS DE DECORACI\u00d3N COMERCIAL -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abexis.es\/index.php\/product\/proyectos-de-decoracion-comercial\/\" \/>\n<meta property=\"og:locale\" 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