{"id":23960,"date":"2025-01-30T23:07:30","date_gmt":"2025-01-30T23:07:30","guid":{"rendered":"https:\/\/abexis.es\/index.php\/product\/promociones-comerciales-en-el-punto-de-venta\/"},"modified":"2025-06-16T12:08:16","modified_gmt":"2025-06-16T12:08:16","slug":"promociones-comerciales-en-el-punto-de-venta","status":"publish","type":"product","link":"https:\/\/abexis.es\/index.php\/product\/promociones-comerciales-en-el-punto-de-venta\/","title":{"rendered":"PROMOCIONES COMERCIALES EN EL PUNTO DE VENTA"},"content":{"rendered":"

1. M\u00c9TODOS F\u00cdSICOS Y PSICOL\u00d3GICOS PARA CALENTAR PUNTOS FR\u00cdOS
\n 1.1. M\u00e9todos f\u00edsicos para calentar puntos fr\u00edos.
\n 1.2. M\u00e9todos psicol\u00f3gicos para calentar puntos fr\u00edos.<\/p>\n

2. TIPOS DE CAMPA\u00d1AS DE PROMOCI\u00d3N
\n 2.1. Por su duraci\u00f3n.
\n 2.2. Por su importancia dentro del marketing.
\n 2.3. Por su objetivo.
\n 2.4. Por sus resultados.
\n 2.5. Por su forma.
\n 2.6. Por su contenido.
\n 2.7. Por su sistema.
\n 2.8. Por su integraci\u00f3n.<\/p>\n

3. ETAPAS DE UN PROGRAMA DE PROMOCI\u00d3N
\n 3.1. Situaci\u00f3n del problema.
\n 3.2. Idea central.
\n 3.3. Tipos de acciones.
\n 3.4. Calendario.
\n 3.5. Medios materiales y humanos.
\n 3.6. Test de las acciones.
\n 3.7. Programa de seguimiento de las acciones.<\/p>\n

4. CONCEPTO Y CARACTER\u00cdSTICAS DE LA PLV
\n 4.1. Concepto, caracter\u00edsticas y objetivos de PLV.
\n 4.2. Promoci\u00f3n y patrocinio: objetivos caracter\u00edsticas y herramientas.
\n 4.3. Campa\u00f1as: mensajes, objetivos y evaluaci\u00f3n.<\/p>\n

5. EVOLUCI\u00d3N DE LA PLV
\n 5.1. PLV personal.
\n 5.2. PLV sonora.
\n 5.3. PLV audiovisual.
\n 5.4. PLV visual.<\/p>\n

6. ELEMENTOS Y MATERIALES DE LA PLV
\n 6.1. Elementos y materiales de la PLV.<\/p>\n

7. LA PLV Y EL MERCHANDISING
\n 7.1. Concepto y merchandising.
\n 7.2. La PLV y el merchandising.<\/p>\n","protected":false},"excerpt":{"rendered":"

Distinguir los tipos de campa\u00f1as de promoci\u00f3n y elaborar un programa de promoci\u00f3n, as\u00ed como identificar las caracter\u00edsticas de la publicidad de un lugar de venta, los materiales que se utilizan y los elementos que favorecen la venta.<\/p>\n","protected":false},"featured_media":23564,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[37],"product_tag":[],"class_list":["post-23960","product","type-product","status-publish","has-post-thumbnail","product_cat-comercio-y-marketing","first","instock","virtual","taxable","purchasable","product-type-simple"],"yoast_head":"\nPROMOCIONES COMERCIALES EN EL PUNTO DE VENTA -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abexis.es\/index.php\/product\/promociones-comerciales-en-el-punto-de-venta\/\" \/>\n<meta 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