{"id":23957,"date":"2025-01-30T23:07:30","date_gmt":"2025-01-30T23:07:30","guid":{"rendered":"https:\/\/abexis.es\/index.php\/product\/posicionamiento-web-seo-sem\/"},"modified":"2025-06-16T12:08:16","modified_gmt":"2025-06-16T12:08:16","slug":"posicionamiento-web-seo-sem","status":"publish","type":"product","link":"https:\/\/abexis.es\/index.php\/product\/posicionamiento-web-seo-sem\/","title":{"rendered":"POSICIONAMIENTO WEB SEO\/SEM"},"content":{"rendered":"

1. INTRODUCCI\u00d3N AL SEO
\n 1.1. Qu\u00e9 es SEO
\n 1.2. Las tres patas del SEO
\n 1.3. Estructura de la informaci\u00f3n
\n 1.4. Contenidos
\n 1.5. Enlaces
\n 1.6. C\u00f3mo funcionen los motores de b\u00fasqueda
\n 1.7. Indexaci\u00f3n de la informaci\u00f3n. El crawler.
\n 1.8. Almacenamiento de la informaci\u00f3n
\n 1.9. Respuesta a una petici\u00f3n de un motor de b\u00fasqueda
\n 1.10. Herramientas y plugins<\/p>\n

2. SEO ON-PAGE
\n 2.1. Estructura de la informaci\u00f3n
\n 2.2. La Home no es nuestra \u00fanica fuente de entrada
\n 2.3. C\u00f3mo construir la estructura de la informaci\u00f3n indexable a partir del KEI y KFI
\n 2.4. C\u00f3digo HTML posicionable
\n 2.5. Dise\u00f1o
\n 2.6. C\u00f3digo
\n 2.7. La web sem\u00e1ntica
\n 2.8. SEO para editores
\n 2.9. Herramientas y plugins SEO on-page
\n 2.10. Contenidos web<\/p>\n

3. SEO OFF-PAGE
\n 3.1. Importancia de los enlaces
\n 3.2. Backlinks
\n 3.3. Linkjuice
\n 3.4. El KOI
\n 3.5. Casos de \u00e9xito y casos de fracaso
\n 3.6. Herramientas SEO off-page<\/p>\n

4. HERRAMIENTAS Y ANAL\u00cdTICA WEB (SEO)
\n 4.1. Webmastertool y Google Analytics
\n 4.2. Definici\u00f3n de KPI SEO
\n 4.3. Creaci\u00f3n de dashboards<\/p>\n

5. CONSULTOR\u00cdA SEO – BENCHKMARK SEO
\n 5.1. Auditor\u00eda c\u00f3digo
\n 5.2. Consultor\u00eda SEO on page
\n 5.3. Consultor\u00eda SEO off page<\/p>\n

6. INTRODUCCI\u00d3N SEM
\n 6.1. CPC \u2013 CPM – CPA
\n 6.2. La cuenta de Adwords y configuraci\u00f3n de una campa\u00f1a b\u00e1sica
\n 6.3. Formatos de anuncios
\n 6.4. Configuraci\u00f3n de orientaci\u00f3n y ubicaciones
\n 6.5. Herramientas de Adwords
\n 6.6. Sistema de apuestas de Adwords
\n 6.7. Tipos de directivas de Adwords y calidad de los anuncios<\/p>\n

7. GESTI\u00d3N DE CAMPA\u00d1AS
\n 7.1. C\u00f3digo de conversi\u00f3n
\n 7.2. Quality Score
\n 7.3. Keyword
\n 7.4. Anuncio
\n 7.5. Landing Page
\n 7.6. CTR
\n 7.7. Gesti\u00f3n de campa\u00f1as de campanyes en la red de b\u00fasqueda
\n 7.8. Gesti\u00f3n de campa\u00f1as en la red de display
\n 7.9. Plan estrat\u00e9gico de campa\u00f1as: Google adplanner<\/p>\n

8. V\u00cdDEO MARKETING CON YOUTUBE
\n 8.1. Descripci\u00f3n general de la publicidad en v\u00eddeo.
\n 8.2. Creaci\u00f3n y gesti\u00f3n de campa\u00f1as.
\n 8.3. Medida del rendimiento y optimizaci\u00f3n.<\/p>\n

9. HERRAMIENTAS Y ANAL\u00cdTICA WEB
\n 9.1. Conexi\u00f3n con Google Analytics
\n 9.2. Website Optimizer
\n 9.3. KPI\u00b4s SEM y dashboards
\n 9.4. MCC<\/p>\n","protected":false},"excerpt":{"rendered":"

Objetivos generales:<\/p>\n

– Conocer qu\u00e9 es SEO y cu\u00e1les son sus ventajas para la empresa.
\n – Ser capaz de poner en pr\u00e1ctica un proyecto de promoci\u00f3n de p\u00e1ginas web.<\/p>\n","protected":false},"featured_media":23564,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[37],"product_tag":[],"class_list":["post-23957","product","type-product","status-publish","has-post-thumbnail","product_cat-comercio-y-marketing","first","instock","virtual","taxable","purchasable","product-type-simple"],"yoast_head":"\nPOSICIONAMIENTO WEB SEO\/SEM -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abexis.es\/index.php\/product\/posicionamiento-web-seo-sem\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"POSICIONAMIENTO WEB SEO\/SEM -\" \/>\n<meta property=\"og:description\" content=\"Objetivos generales: - 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