{"id":23951,"date":"2025-01-30T23:07:29","date_gmt":"2025-01-30T23:07:29","guid":{"rendered":"https:\/\/abexis.es\/index.php\/product\/plan-de-marketing-directo-y-fidelizacion-de-clientes\/"},"modified":"2025-06-16T12:08:16","modified_gmt":"2025-06-16T12:08:16","slug":"plan-de-marketing-directo-y-fidelizacion-de-clientes","status":"publish","type":"product","link":"https:\/\/abexis.es\/index.php\/product\/plan-de-marketing-directo-y-fidelizacion-de-clientes\/","title":{"rendered":"PLAN DE MARKETING DIRECTO Y FIDELIZACI\u00d3N DE CLIENTES"},"content":{"rendered":"

1. EL MARKETING DIRECTO COMO PARTE DEL PLAN DE MARKETING
\n 1.1. Introducci\u00f3n al Marketing Directo.
\n 1.2. El micromarketing y su aplicaci\u00f3n estrat\u00e9gica.
\n 1.3. Marketing Relacional.<\/p>\n

2. EL PLAN DE MARKETING DIRECTO
\n 2.1. Definici\u00f3n, estructuraci\u00f3n e implementaci\u00f3n del Plan de Marketing Directo.
\n 2.2. Ventajas del Marketing Directo frente a los Medios Masivos.
\n 2.3. Planificaci\u00f3n de Campa\u00f1as.
\n 2.4. Los Medios del Marketing Directo (prensa, e-mailings, buzoneo mobile marketing, etc.)
\n 2.5. Marketing On-Line.
\n 2.6. An\u00e1lisis de Resultados.
\n 2.7. Creatividad en el Marketing Directo: campa\u00f1as creativas<\/p>\n

3. ESTRATEGIAS DE INTERACCION CON LOS CLIENTES
\n 3.1. Generaci\u00f3n, gesti\u00f3n y comunicaci\u00f3n de contactos.
\n 3.2. Listas y bases de datos.
\n 3.3. Fidelizaci\u00f3n de clientes.
\n 3.4. La implementaci\u00f3n de un CRM.
\n 3.5. Ley de Protecci\u00f3n de Datos.<\/p>\n","protected":false},"excerpt":{"rendered":"

Definir un Plan de Marketing directo a partir de los conocimientos estrategicos de
\n interacci\u00f3n con el cliente m\u00e1s efectivos y rentables y favoreciendo la fidelizaci\u00f3n de
\n clientes.<\/p>\n","protected":false},"featured_media":23564,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[37],"product_tag":[],"class_list":["post-23951","product","type-product","status-publish","has-post-thumbnail","product_cat-comercio-y-marketing","first","instock","virtual","taxable","purchasable","product-type-simple"],"yoast_head":"\nPLAN DE MARKETING DIRECTO Y FIDELIZACI\u00d3N DE CLIENTES -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abexis.es\/index.php\/product\/plan-de-marketing-directo-y-fidelizacion-de-clientes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PLAN DE MARKETING DIRECTO Y FIDELIZACI\u00d3N DE CLIENTES -\" \/>\n<meta property=\"og:description\" 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