{"id":23940,"date":"2025-01-30T23:07:29","date_gmt":"2025-01-30T23:07:29","guid":{"rendered":"https:\/\/abexis.es\/index.php\/product\/negocios-online-y-comercio-electronico\/"},"modified":"2025-06-16T12:08:15","modified_gmt":"2025-06-16T12:08:15","slug":"negocios-online-y-comercio-electronico","status":"publish","type":"product","link":"https:\/\/abexis.es\/index.php\/product\/negocios-online-y-comercio-electronico\/","title":{"rendered":"NEGOCIOS ONLINE Y COMERCIO ELECTR\u00d3NICO"},"content":{"rendered":"<p>1. C\u00d3MO PLANIFICAR Y DESARROLLAR UN PLAN ESTRAT\u00c9GICO DE COMERCIO ELECTR\u00d3NICO<br \/>\n  1.1. An\u00e1lisis estrat\u00e9gico del comercio electr\u00f3nico: antecedentes, evoluci\u00f3n y tendencias<br \/>\n  1.2. Modelos de negocio de comercio electr\u00f3nico<br \/>\n  1.3. DAFO Comercio electr\u00f3nico espa\u00f1ol<br \/>\n  1.4. Segmentaci\u00f3n de e-consumidor: perfiles, an\u00e1lisis cluster, valoraci\u00f3n econ\u00f3mica y an\u00e1lisis de la demanda<br \/>\n  1.5. Estrategias de mercado\/producto: desarrollo de producto, desarrollo de mercado, especializaci\u00f3n o investigaci\u00f3n y desarrollo<br \/>\n  1.6. Factores cr\u00edticos de \u00e9xito en el comercio electr\u00f3nico<br \/>\n  1.7. Posicionamiento de las empresas de comercio electr\u00f3nico y an\u00e1lisis de la oferta<br \/>\n  1.8. Marketing-mix: pol\u00edtica de producto, distribuci\u00f3n, promoci\u00f3n y precio<br \/>\n  1.9. Cuadro de mando integral para negocios on line<\/p>\n<p>  2. PUESTA EN MARCHA: \u00bfC\u00d3MO CREAR O ADAPTAR UN NEGOCIO ON LINE (I)?: BACK-END<br \/>\n  2.1. Estructura tecnolog\u00eda: modelo de tres capas<br \/>\n  2.2. Dise\u00f1o del work-flow e integraci\u00f3n de sistemas<br \/>\n  2.3. La importancia de la palabra facturaci\u00f3n y cobro<br \/>\n  2.4. Servicio de atenci\u00f3n al cliente: CRM, contact center, marketing inverso, servicio posventa<br \/>\n  2.5. Tracking<br \/>\n  2.6. Caso Real: British Telecom (BT)<\/p>\n<p>  3. PUESTA EN MARCHA: \u00bfC\u00d3MO CONSTRUIR UNA WEBSITE DE \u00c9XITO EN COMERCIO ELECTR\u00d3NICO? (II): FRONT-END<br \/>\n  3.1. Cat\u00e1logo y contenidos: verificaci\u00f3n, procesado y herramienta de cat\u00e1logo<br \/>\n  3.2. Usability, ambiente de compra, dise\u00f1o y gesti\u00f3n de herramientas de front-end<br \/>\n  3.3. Flujos de caja y financiaci\u00f3n<br \/>\n  3.4. Zonas calientes<br \/>\n  3.5. Zonas de usuario<br \/>\n  3.6. Carrito de la compra<\/p>\n<p>  4. ASPECTOS JUR\u00cdDICOS EN EL COMERCIO ELECTRONICO<br \/>\n  4.1. LOPD<br \/>\n  4.2. Impuestos indirectos<br \/>\n  4.3. LSSI<\/p>\n<p>  5. FINANCIACI\u00d3N DE PROYECTOS DE COMERCIO ELECTR\u00d3NICO<br \/>\n  5.1. Idea de una idea<br \/>\n  5.2. Business plan y plan comercial<br \/>\n  5.3. Fuentes de financiacion propias: amigos, familiares y nosotros mismo<br \/>\n  5.4. Fuentes de financiacion externas: angels, capital riesgo e inversionistas. \u00bfC\u00f3mo convencerles?<br \/>\n  5.5. Puesta en marcha y reporting de resultados<br \/>\n  5.6. Venta de contenidos de pago<br \/>\n  5.7. Productos digitales. C\u00f3mo se venden<br \/>\n  5.8. De lo gratuito al pago por visualizaci\u00f3n<br \/>\n  5.9. Descarga, real media, tv internet, Secondlife\u2026. \u00bfWeb 3.0 como soluci\u00f3n?<\/p>\n<p>  6. ACCIONES DE CAPTACI\u00d3N ENFOCADA A COMERCIO ELECTR\u00d3NICO<br \/>\n  6.1. Pol\u00edtica de captaci\u00f3n: \u00bfSolo Branding?<br \/>\n  6.2. Acciones de cross marketing: aprovechar el off-line para catapultar el on-line<br \/>\n  6.3. Herramientas m\u00e1s eficaces: e-mail marketing, SEM, SEO, marketing de afiliaci\u00f3n, campa\u00f1as en sites afines\u2026<\/p>\n<p>  7. FIDELIZACI\u00d3N EN COMERCIO ELECTR\u00d3NICO: C\u00d3MO INCREMENTAR LAS VENTAS DE CLIENTES<br \/>\n  7.1. Creaci\u00f3n de programas de fidelizaci\u00f3n eficaces<br \/>\n  7.2. Programas de \u00e9xito on-line<br \/>\n  7.3. Redes de afiliaci\u00f3n propias: \u00bfC\u00f3mo construirlas?<br \/>\n  7.3. Redenci\u00f3n de puntos, e-bonus, dinero, premios, sorteos&#8230; \u00bfCu\u00e1l es m\u00e1s eficaz?<\/p>\n<p>  8. C\u00d3MO REALIZAR COMERCIO ELECTR\u00d3NICO INTERNACIONAL<br \/>\n  8.1. Caracter\u00edsticas del cliente por pa\u00edses: \u00bfD\u00f3nde vendemos m\u00e1s?<br \/>\n  8.2. \u00bfQu\u00e9 vendemos?<br \/>\n  8.3. Medios de pago internacionales<br \/>\n  8.4. Legislaci\u00f3n por pa\u00edses: impuestos directos e indirectos.<br \/>\n  8.5. Procesos de reclamaci\u00f3n y atenci\u00f3n al cliente internacional<br \/>\n  8.6. Exportaci\u00f3n de productos<br \/>\n  8.7. Distribuci\u00f3n internacional<\/p>\n<p>  9. C\u00d3MO GESTIONAR LA LOG\u00cdSTICA Y FULFILLMENT EN EL COMERCIO ELECTR\u00d3NICO<br \/>\n  9.1. Importancia de la log\u00edstica en el comercio electr\u00f3nico<br \/>\n  9.2. El transporte urgente aplicado al comercio electr\u00f3nico<br \/>\n  9.3. Gesti\u00f3n de los datos<br \/>\n  9.4. Gesti\u00f3n con proveedores y sala de producci\u00f3n<br \/>\n  9.5. Aprovisionamiento, almacenamiento, log\u00edstica de env\u00edo y log\u00edstica inversa<br \/>\n  9.6. C\u00f3mo gestionar la log\u00edstica de los productos virtuales y productos f\u00edsicos<br \/>\n  9.7. Principales caracter\u00edsticas y aplicaciones de la distribuci\u00f3n de productos virtuales<br \/>\n  9.8. Retos de la distribuci\u00f3n aplicada al comercio electr\u00f3nico<br \/>\n  9.9. La log\u00edstica aplicada al comercio electr\u00f3nico<br \/>\n  9.10. Integraci\u00f3n de la log\u00edstica y las tecnolog\u00edas de la informaci\u00f3n para crear valor a\u00f1adido<br \/>\n  9.11. Informaci\u00f3n de seguimiento v\u00eda Internet<\/p>\n<p>  10. SEGURIDAD EN LOS MEDIOS DE PAGO ON LINE<br \/>\n  10.1. Sistemas de pago no integrados<br \/>\n  10.2. Sistemas de pago integrados. Pasarela de pagos<br \/>\n  10.3. Tarjetas de cr\u00e9dito: banda magn\u00e9tica, tarjetas inteligentes y multiservicio<br \/>\n  10.4. 3D Secure<br \/>\n  10.5. Internet mobile payment<br \/>\n  10.6. Modelos de negocio de los diferentes actores<br \/>\n  10.7. Work-flow y funcionamiento de un sistema de pago a trav\u00e9s del m\u00f3vil<\/p>\n<p>  11. COMERCIO ELECTR\u00d3NICO EN UN ENTORNO B2B<br \/>\n  11.1. Modelos de negocio de los e-marketplaces<br \/>\n  11.2. Agregadores horizontales y verticales<br \/>\n  11.3. De cat\u00e1logos a e-cat\u00e1logos<br \/>\n  11.4. Conflicto de canales<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Objetivo general:<\/p>\n<p>  &#8211; Identificar los aspectos necesarios para la creaci\u00f3n, desarrollo y gesti\u00f3n de negocios online: la creaci\u00f3n de un posicionamiento, el desarrollo de contenidos, creaci\u00f3n de las ofertas y servicios, la integraci\u00f3n con el negocio tradicional, as\u00ed como dominar los aspectos m\u00e1s operativos y fundamentales de dinamizaci\u00f3n.<\/p>\n","protected":false},"featured_media":23564,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[37],"product_tag":[],"class_list":["post-23940","product","type-product","status-publish","has-post-thumbnail","product_cat-comercio-y-marketing","first","instock","virtual","taxable","purchasable","product-type-simple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NEGOCIOS ONLINE Y COMERCIO ELECTR\u00d3NICO -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abexis.es\/index.php\/product\/negocios-online-y-comercio-electronico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NEGOCIOS ONLINE Y COMERCIO ELECTR\u00d3NICO -\" \/>\n<meta property=\"og:description\" content=\"Objetivo general:   - 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