{"id":23938,"date":"2025-01-30T23:07:29","date_gmt":"2025-01-30T23:07:29","guid":{"rendered":"https:\/\/abexis.es\/index.php\/product\/marketing-distribucion-comercial-y-fuerza-de-ventas\/"},"modified":"2025-06-16T12:08:15","modified_gmt":"2025-06-16T12:08:15","slug":"marketing-distribucion-comercial-y-fuerza-de-ventas","status":"publish","type":"product","link":"https:\/\/abexis.es\/index.php\/product\/marketing-distribucion-comercial-y-fuerza-de-ventas\/","title":{"rendered":"MARKETING, DISTRIBUCI\u00d3N COMERCIAL Y FUERZA DE VENTAS"},"content":{"rendered":"

1. EL PRODUCTO COMO VARIABLE COMERCIAL
\n 1.1. E producto piedra angular de la estrategia de marketing.
\n 1.2. Tipolog\u00eda de productos.
\n 1.3. Ciclo de vida de los productos.
\n 1.4. La marca, envase, etiquetado y embalaje.<\/p>\n

2. PRECIOS
\n 2.1. Concepto de precio.
\n 2.2. Instrumentos para fijar el precio de un producto.
\n 2.3. Estrategias para aprovechar oportunamente diferentes situaciones de mercado.<\/p>\n

3. EL SISTEMA DE DISTRIBUCI\u00d3N. CANALES DE COMERCIALIZACI\u00d3N
\n 3.1. Funciones de la distribuci\u00f3n en el proceso de comercializaci\u00f3n.
\n 3.2. Entornos de utilidad de la distribuci\u00f3n comercial.
\n 3.3. La actividad de distribuci\u00f3n comercial como un sistema.
\n 3.4. Elementos del sistema de distribuci\u00f3n comercial.
\n 3.5. Canales de distribuci\u00f3n y distribuci\u00f3n comercial.<\/p>\n

4. LOS INTERMEDIARIOS DE DISTRIBUCI\u00d3N COMERCIAL
\n 4.1. Tipos de agentes de la distribuci\u00f3n comercial.
\n 4.2. Tipos de establecimientos existentes.
\n 4.3. Formas de comercio minorista realizado sin establecimiento.
\n 4.4. Formas de distribuci\u00f3n comercial a que da lugar el asociacionismo comercial.<\/p>\n

5. COMUNICACI\u00d3N Y PROMOCI\u00d3N: PUBLICIDAD
\n 5.1. La comunicaci\u00f3n entendida como variable de marketing.
\n 5.2. Toma de decisiones en las comunicaciones comerciales, masiva y personal.
\n 5.3. Etapas de programas de publicidad efectivos.
\n 5.4. Promoci\u00f3n de ventas y las herramientas utilizadas.
\n 5.5. Relaciones p\u00fablicas y la comunicaci\u00f3n institucional.<\/p>\n

6. FUERZA DE VENTAS
\n 6.1. Dise\u00f1o del equipo de vendedores.
\n 6.2. Factores en un plan de ventas.
\n 6.3. T\u00e9cnicas y pr\u00e1cticas para organizar y controlar la fuerza de ventas.
\n 6.4. Principios de la venta personal as\u00ed como su aplicaci\u00f3n en los distintos mercados y situaciones.<\/p>\n","protected":false},"excerpt":{"rendered":"

Identificar las diferentes t\u00e9cnicas e instrumentos relacionados con el marketing de la
\n empresa y la gesti\u00f3n de la fuerza de ventas.<\/p>\n","protected":false},"featured_media":23564,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[37],"product_tag":[],"class_list":["post-23938","product","type-product","status-publish","has-post-thumbnail","product_cat-comercio-y-marketing","first","instock","virtual","taxable","purchasable","product-type-simple"],"yoast_head":"\nMARKETING, DISTRIBUCI\u00d3N COMERCIAL Y FUERZA DE VENTAS -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abexis.es\/index.php\/product\/marketing-distribucion-comercial-y-fuerza-de-ventas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MARKETING, DISTRIBUCI\u00d3N COMERCIAL Y FUERZA DE VENTAS -\" 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