{"id":23936,"date":"2025-01-30T23:07:28","date_gmt":"2025-01-30T23:07:28","guid":{"rendered":"https:\/\/abexis.es\/index.php\/product\/marketing-relacional\/"},"modified":"2025-06-16T12:08:15","modified_gmt":"2025-06-16T12:08:15","slug":"marketing-relacional","status":"publish","type":"product","link":"https:\/\/abexis.es\/index.php\/product\/marketing-relacional\/","title":{"rendered":"MARKETING RELACIONAL"},"content":{"rendered":"

1. INTRODUCCI\u00d3N AL CONCEPTO DE MARKETING
\n 1.1. Contexto: \u00e1mbito sectorial de la empresa.
\n 1.2. Principales definiciones de marketing.
\n 1.3. Desarrollo hist\u00f3rico del concepto.
\n 1.4. Papel del marketing en la empresa.
\n 1.5. Estrategia del marketing mix.
\n 1.6. An\u00e1lisis del entorno actual.<\/p>\n

2. DEL MARKETING TRADICIONAL AL RELACIONAL
\n 2.1. Origen y concepto de marketing relacional.
\n 2.2. Objetivos del marketing relacional en la empresa.
\n 2.3. Elementos del marketing relacional.
\n 2.4. Caracter\u00edsticas y pasos fundamentales del marketing relacional.
\n 2.5. Utilizaci\u00f3n del marketing relacional en el entorno empresarial.
\n 2.6. Tipos de relaciones seg\u00fan su origen.
\n 2.7. Importancia del marketing relacional para la empresa.
\n 2.8. Marketing tradicional vs marketing relacional.
\n 2.9. Errores del marketing tradicional.
\n 2.10. Ejemplo de marketing relacional.<\/p>\n

3. GESTI\u00d3N DE LAS RELACIONES CON LOS CLIENTES (CRM)
\n 3.1. Modelo CRM.
\n 3.2. Fases del proceso de un CRM.
\n 3.3. Beneficios y ventajas.
\n 3.4. Implementaci\u00f3n.
\n 3.5. \u00bfEst\u00e1 preparada tu empresa?
\n 3.6. Errores m\u00e1s frecuentes.
\n 3.7. CRM para solucionar problemas de la empresa.<\/p>\n

4. MARKETING DIRECTO, BASE DEL MARKETING RELACIONAL
\n 4.1. Introducci\u00f3n.
\n 4.2. Origen y definiciones.
\n 4.3. Aplicaciones y objetivos.
\n 4.4. Elementos.
\n 4.5. Caracter\u00edsticas y ventajas.
\n 4.6. Inconvenientes.
\n 4.7. Instrumentos funcionales.
\n 4.8. Herramientas estrat\u00e9gicas.
\n 4.9. Correcto funcionamiento.<\/p>\n

5. INTERNET Y LOS NUEVOS CONCEPTOS DE MARKETING
\n 5.1. Internet como herramienta.
\n 5.2. Marketing interactivo.
\n 5.3. Marketing uno a uno (one to one).
\n 5.4. Marketing digital<\/p>\n","protected":false},"excerpt":{"rendered":"

Valorar la importancia e implementar las t\u00e9cnicas de marketing relacional en las empresas, as\u00ed como comprender las caracter\u00edsticas de la gesti\u00f3n de las relaciones con los clientes o CRM, modelo, fases y utilizar las t\u00e9cnicas de marketing directo y online m\u00e1s actuales.<\/p>\n","protected":false},"featured_media":23564,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[37],"product_tag":[],"class_list":["post-23936","product","type-product","status-publish","has-post-thumbnail","product_cat-comercio-y-marketing","first","instock","virtual","taxable","purchasable","product-type-simple"],"yoast_head":"\nMARKETING RELACIONAL -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abexis.es\/index.php\/product\/marketing-relacional\/\" \/>\n<meta property=\"og:locale\" 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