{"id":23931,"date":"2025-01-30T23:07:27","date_gmt":"2025-01-30T23:07:27","guid":{"rendered":"https:\/\/abexis.es\/index.php\/product\/marketing-en-buscadores-seo-sem-y-analitica-web\/"},"modified":"2025-06-16T12:08:15","modified_gmt":"2025-06-16T12:08:15","slug":"marketing-en-buscadores-seo-sem-y-analitica-web","status":"publish","type":"product","link":"https:\/\/abexis.es\/index.php\/product\/marketing-en-buscadores-seo-sem-y-analitica-web\/","title":{"rendered":"MARKETING EN BUSCADORES: SEO, SEM Y ANAL\u00cdTICA WEB"},"content":{"rendered":"<p>1. CONOCIMIENTO DEL FUNCIONAMIENTO DE LOS BUSCADORES<br \/>\n  1.1. Marketing en buscadores<br \/>\n  1.1.1. Definici\u00f3n de SEO o posicionamiento natura<br \/>\n  1.1.2. Definici\u00f3n de PPC<br \/>\n  1.2. Herramientas de b\u00fasqueda<br \/>\n  1.2.1. Buscadores<br \/>\n  1.2.2. Directorios<br \/>\n  1.3. C\u00f3mo funciona un buscador<br \/>\n  1.4. Art\u00edculos de opini\u00f3n<br \/>\n  1.5. Importancia del SEO: infograf\u00edas<br \/>\n  1.5.1. \u00bfQui\u00e9n dice que el SEO est\u00e1 muerto?<\/p>\n<p>  2. IDENTIFICACI\u00d3N DE LOS PRINCIPIOS SEO<br \/>\n  2.1. Qu\u00e9 hacer para que nos indexen los buscadores<br \/>\n  2.2. Alta en directorios<br \/>\n  2.3. Alta en buscadores<br \/>\n  2.4. Dar a conocer nuestra p\u00e1gina<br \/>\n  2.5. Publicar el SITEMAP<br \/>\n  2.6. Qu\u00e9 hacer para que no nos indexen<br \/>\n  2.7. Optimizaci\u00f3n de las p\u00e1ginas<br \/>\n  2.7.1. Cabecera<br \/>\n  2.7.2. \u00c1rea de metainformaci\u00f3n<br \/>\n  2.7.3. La etiqueta Description<br \/>\n  2.7.4. La etiqueta Keywords<br \/>\n  2.7.5. Informaci\u00f3n dentro del cuerpo de la p\u00e1gina ( )<br \/>\n  2.7.6. C\u00f3mo escribir buenos textos para buscadores y usuarios<br \/>\n  2.8. Definir la estrategia de posicionamiento<br \/>\n  2.8.1. Concepto de popularidad, \u00bfqu\u00e9 podemos hacer para aumentar nuestra popularidad?<br \/>\n  2.8.2. Link building<br \/>\n  2.8.3. Concepto de relevancia<br \/>\n  2.9. T\u00e9cnicas a evitar<br \/>\n  2.9.1. SEO de poca confianza<br \/>\n  2.9.2. Compra de links<br \/>\n  2.10. Cambios importantes en el algoritmo<br \/>\n  2.10.1. Google Panda<br \/>\n  2.10.2. Google Penguin<br \/>\n  2.10.3. Google Hummingbird (\u201cColibr\u00ed\u201d)<br \/>\n  2.11. Estudios sobre la posici\u00f3n en los resultados de b\u00fasqueda<br \/>\n  2.11.1. Estudio de la Universidad de Tulsa (EUA)<br \/>\n  2.12. SEO para m\u00f3viles<\/p>\n<p>  3. IMPLEMENTACI\u00d3N Y EXPLOTACI\u00d3N DE CAMPA\u00d1AS DE PPC<br \/>\n  3.1. Introducci\u00f3n<br \/>\n  3.1.1. Qu\u00e9 formato tienen estos anuncio<br \/>\n  3.1.2. Cu\u00e1nto cuesta anunciarse en AdWords<br \/>\n  3.1.3. C\u00f3mo funciona y qu\u00e9 debo hacer para aparecer en las primeras posiciones.<br \/>\n  3.2. C\u00f3mo crear una campa\u00f1a en AdWords<br \/>\n  3.2.1. Conceptos fundamentales de AdWords<br \/>\n  3.2.2. Creaci\u00f3n de una cuenta<br \/>\n  3.2.3. Creaci\u00f3n de una campa\u00f1a<br \/>\n  3.2.4. Dar de alta los datos de facturaci\u00f3n<br \/>\n  3.2.5. Caso pr\u00e1ctico<br \/>\n  3.3. C\u00f3mo sacar partido a una cuenta de AdWords<br \/>\n  3.3.1. Optimizaci\u00f3n de palabras clave efectivas<br \/>\n  3.3.2. Optimizaci\u00f3n del texto de los anuncios<br \/>\n  3.3.3. Caso pr\u00e1ctico<\/p>\n<p>  4. DESARROLLO DE LANDING PAGE Y TESTING<br \/>\n  4.1. Construcci\u00f3n de Landing Pages orientadas a la conversi\u00f3n<br \/>\n  4.1.1. Ingredientes para generar una buena oferta<br \/>\n  4.1.2. Estructura del mensaje<br \/>\n  4.1.2. C\u00f3mo escribir textos que vendan<br \/>\n  4.1.3. ejemplos de Landing Page<br \/>\n  4.2. Herramientas para optimizar nuestra Landing Page<br \/>\n  4.2.1. Experimentos de contenido<\/p>\n<p>  5. AN\u00c1LISIS DE SITIOS WEB<br \/>\n  5.1. Tipos de herramientas<br \/>\n  5.2. Indicadores clave de rendimiento<br \/>\n  5.3. An\u00e1lisis de nuestro sitio web<br \/>\n  5.3.1. Informaci\u00f3n de visitantes<br \/>\n  5.3.2. Fuentes de tr\u00e1fico<br \/>\n  5.3.3. Contenido del sitio Web<br \/>\n  5.3.4. Definici\u00f3n de objetivos y conversiones<br \/>\n  5.4. An\u00e1lisis de campa\u00f1as<br \/>\n  5.4.1. Etiquetado de las campa\u00f1as con Google Analytics<br \/>\n  5.5. Algunas funcionalidades destacadas de Google Analytics<br \/>\n  5.5.1. C\u00f3mo crear una cuenta de Google Analytics<br \/>\n  5.5.2. Anal\u00edtica de p\u00e1gina<br \/>\n  5.5.3. B\u00fasqueda interna del sitio<br \/>\n  5.5.4. Enlazar campa\u00f1as de AdWords<br \/>\n  5.6. Monitorizaci\u00f3n del e-commerce<br \/>\n  5.7. Google Analytics: Universal y 360 Suite<br \/>\n  5.8. Caso pr\u00e1ctico<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Llevar a cabo una anal\u00edtica web adecuada mediante la utilizaci\u00f3n de las herramientas de marketing en buscadores: SEO y SEM.<\/p>\n","protected":false},"featured_media":23564,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[37],"product_tag":[],"class_list":["post-23931","product","type-product","status-publish","has-post-thumbnail","product_cat-comercio-y-marketing","first","instock","virtual","taxable","purchasable","product-type-simple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MARKETING EN BUSCADORES: SEO, SEM Y ANAL\u00cdTICA WEB -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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