{"id":23929,"date":"2025-01-30T23:07:27","date_gmt":"2025-01-30T23:07:27","guid":{"rendered":"https:\/\/abexis.es\/index.php\/product\/marketing-basico-en-medios-sociales\/"},"modified":"2025-06-16T12:08:15","modified_gmt":"2025-06-16T12:08:15","slug":"marketing-basico-en-medios-sociales","status":"publish","type":"product","link":"https:\/\/abexis.es\/index.php\/product\/marketing-basico-en-medios-sociales\/","title":{"rendered":"MARKETING B\u00c1SICO EN MEDIOS SOCIALES"},"content":{"rendered":"

1. LA WEB 2.0 EN LA EMPRESA
\n 1.1. La evoluci\u00f3n t\u00e9cnica de la Web.
\n 1.2. \u00c1reas de actuaci\u00f3n de la empresa en la web 2.0.
\n 1.3. Extender el trabajo de nuestra empresa.<\/p>\n

2. CREAR CONTENIDOS Y CONVERSAR EN MEDIOS SOCIALES
\n 2.1. El social media.
\n 2.2. Redes sociales.
\n 2.3. Gesti\u00f3n de redes sociales.
\n 2.4. Marketing 2.0: marketing en la red.<\/p>\n

3. ESCUCHAR Y MEDIR EN MEDIOS SOCIALES
\n 3.1. C\u00f3mo evaluar nuestro trabajo de Social Media.
\n 3.2. Limitaciones, \u00e9xitos y fracasos del Social Media.
\n 3.3. Gesti\u00f3n de crisis.
\n 3.4. Apuntes legales del Social Media.<\/p>\n","protected":false},"excerpt":{"rendered":"

Aplicar t\u00e9cnicas b\u00e1sicas para la creaci\u00f3n de contenidos, conversaci\u00f3n y escucha en los
\n medios sociales de las nuevas comunidades virtuales, as\u00ed como medici\u00f3n de la
\n actividad.<\/p>\n","protected":false},"featured_media":23564,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[37],"product_tag":[],"class_list":["post-23929","product","type-product","status-publish","has-post-thumbnail","product_cat-comercio-y-marketing","first","instock","virtual","taxable","purchasable","product-type-simple"],"yoast_head":"\nMARKETING B\u00c1SICO EN MEDIOS SOCIALES -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abexis.es\/index.php\/product\/marketing-basico-en-medios-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MARKETING B\u00c1SICO EN MEDIOS SOCIALES -\" \/>\n<meta property=\"og:description\" content=\"Aplicar t\u00e9cnicas b\u00e1sicas para la 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