{"id":23928,"date":"2025-01-30T23:07:27","date_gmt":"2025-01-30T23:07:27","guid":{"rendered":"https:\/\/abexis.es\/index.php\/product\/marketing-b2b-como-vender-con-exito-a-otras-empresas\/"},"modified":"2025-06-16T12:08:15","modified_gmt":"2025-06-16T12:08:15","slug":"marketing-b2b-como-vender-con-exito-a-otras-empresas","status":"publish","type":"product","link":"https:\/\/abexis.es\/index.php\/product\/marketing-b2b-como-vender-con-exito-a-otras-empresas\/","title":{"rendered":"MARKETING B2B: C\u00d3MO VENDER CON \u00c9XITO A OTRAS EMPRESAS"},"content":{"rendered":"

1. DEFINICI\u00d3N ENTORNOS B2B. DIFERENCIAS ENTRE MARKETING B2B VS. MARKETING B2C
\n 1.1 Principales diferencias entre Marketing B2B y Marketing B2C
\n 1.2 Claves para generar confianza en B2B
\n 1.3 Digitalizaci\u00f3n departamento de Marketing y Ventas B2B<\/p>\n

2. MODELO B2B CANVAS. OBJETIVOS Y M\u00c9TRICAS
\n 2.1 Por qu\u00e9 es necesario dise\u00f1ar una estrategia de Marketing Digital B2B
\n 2.2 Qu\u00e9 es un modelo B2B Canvas
\n 2.3 Marketing Digital B2B: Objetivos y M\u00e9tricas
\n 2.4 Qu\u00e9 es y c\u00f3mo funciona Google Analytics (GA)
\n 2.5 Caso pr\u00e1ctico: BE AMBASSADOR<\/p>\n

3. CLIENTE IDEAL B2B. BUYER PERSONA
\n 3.1 Definici\u00f3n de Buyer Persona
\n 3.2 Principales Ventajas de definir un Buyer Persona
\n 3.3 Plantilla Buyer Persona B2B
\n 3.4 Tipos de Buyer Persona B2B<\/p>\n

4. POSICIONAMIENTO. MARCA B2B. MENSAJE DE MARKETING B2B
\n 4.1 C\u00f3mo construir una propuesta de valor diferencial en nuestra compa\u00f1\u00eda B2B
\n 4.2 C\u00f3mo se construye una marca B2B que genere confianza<\/p>\n

5. EXPERIENCIA DIGITAL B2B. CUSTOMER JOURNEY
\n 5.1 Modelo Marketing B2B Canvas. D\u00f3nde estamos
\n 5.2 C\u00f3mo construir una excelente experiencia digital o Customer Journey B2B
\n 5.3 Qu\u00e9 es un embudo de ventas digital B2B y c\u00f3mo se construye
\n 5.4 Inbound Marketing. Definici\u00f3n y metodolog\u00eda<\/p>\n

6. EMBUDO DIGITAL B2B: FASE ATRACCI\u00d3N NUEVOS CLIENTES
\n 6.1 Objetivo y acciones en una FASE ATRACCI\u00d3N
\n 6.2 C\u00f3mo crear un post de blog optimizado
\n 6.3 Publicidad en buscadores (SEM)
\n 6.4 Redes Sociales B2B
\n 6.5 M\u00e9tricas y Presupuestos<\/p>\n

7. EMBUDO DIGITAL B2B: FASE CULTIVO. VENTA NUEVOS CLIENTES
\n 7.1 Objetivo y acciones en una FASE de Cultivo- Ventas
\n 7.2 Estrategia de Email Marketing B2B
\n 7.3 Ejemplos Lead Magnets en B2B
\n 7.4 M\u00e9tricas y Presupuestos<\/p>\n

8. EMBUDO DIGITAL B2B: FASE FIDELIZACI\u00d3N CLIENTES
\n 8.1 Qu\u00e9 es la fidelizaci\u00f3n de clientes
\n 8.2 Objetivos y Acciones Fase Fidelizaci\u00f3n
\n 8.3 UpSelling & CrossSelling
\n 8.4 M\u00e9tricas y Presupuestos
\n 8.5 Qu\u00e9 hacer para que los clientes nos recomienden
\n 8.6 Marketing B2B Canvas BE AMBASSADOR<\/p>\n","protected":false},"excerpt":{"rendered":"

Comprender las particularidades de los entornos B2B, empresas industriales, tecnol\u00f3gicas o de servicios (su cliente es otra empresa) y qu\u00e9 pasos dar que generen valor y m\u00e1s ventas en su compa\u00f1\u00eda o proyecto profesional B2B para hacerlo crecer.<\/p>\n","protected":false},"featured_media":23564,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[37],"product_tag":[],"class_list":["post-23928","product","type-product","status-publish","has-post-thumbnail","product_cat-comercio-y-marketing","first","instock","virtual","taxable","purchasable","product-type-simple"],"yoast_head":"\nMARKETING B2B: C\u00d3MO VENDER CON \u00c9XITO A OTRAS EMPRESAS -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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