{"id":23923,"date":"2025-01-30T23:07:27","date_gmt":"2025-01-30T23:07:27","guid":{"rendered":"https:\/\/abexis.es\/index.php\/product\/inbound-marketing-y-marketing-de-contenidos\/"},"modified":"2025-06-16T12:08:15","modified_gmt":"2025-06-16T12:08:15","slug":"inbound-marketing-y-marketing-de-contenidos","status":"publish","type":"product","link":"https:\/\/abexis.es\/index.php\/product\/inbound-marketing-y-marketing-de-contenidos\/","title":{"rendered":"INBOUND MARKETING Y MARKETING DE CONTENIDOS"},"content":{"rendered":"<p>1. INTRODUCCI\u00d3N AL INBOUND MARKETING Y AL MARKETING DE CONTENIDOS<br \/>\n  1.1 Definiciones y metodolog\u00eda<br \/>\n  1.2 Conceptos b\u00e1sicos del Inbound Marketing y Marketing de Contenidos<\/p>\n<p>  2. HERRAMIENTAS B\u00c1SICAS INBOUND MARKETING: BUYER PERSONA Y CUSTOMER JOURNEY MAP<br \/>\n  2.1 Introducci\u00f3n al buyer persona<br \/>\n  2.2 C\u00f3mo crear tu Buyer Persona<br \/>\n  2.3 C\u00f3mo crear un Customer Journey Map<\/p>\n<p>  3. CONCEPTOS B\u00c1SICOS DE SEO APLICADOS AL MARKETING DE CONTENIDOS<br \/>\n  3.1 \u00bfQu\u00e9 es el SEO?<br \/>\n  3.2 Conceptos clave SEO<br \/>\n  3.3 C\u00f3mo hacer una estrategia SEO paso a paso<\/p>\n<p>  4. EL MARKETING DE CONTENIDOS EN LA PR\u00c1CTICA<br \/>\n  4.1 Calendarizaci\u00f3n de contenidos<br \/>\n  4.2 Tipos de enfoques del calendario de contenidos<br \/>\n  4.3 Elementos del calendario de contenidos<br \/>\n  4.4 Creaci\u00f3n de contenidos<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ense\u00f1ar a los participantes c\u00f3mo atraer y convertir a los clientes potenciales en clientes leales mediante la creaci\u00f3n y distribuci\u00f3n online de contenido valioso y relevante. Al finalizar este curso ser\u00e1s capaz de planificar y ejecutar una estrategia de marketing de contenidos basada en la metodolog\u00eda Inbound.<\/p>\n","protected":false},"featured_media":23564,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[37],"product_tag":[],"class_list":["post-23923","product","type-product","status-publish","has-post-thumbnail","product_cat-comercio-y-marketing","first","instock","virtual","taxable","purchasable","product-type-simple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>INBOUND MARKETING Y MARKETING DE CONTENIDOS -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abexis.es\/index.php\/product\/inbound-marketing-y-marketing-de-contenidos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INBOUND MARKETING Y MARKETING DE CONTENIDOS -\" \/>\n<meta property=\"og:description\" content=\"Ense\u00f1ar a los participantes c\u00f3mo atraer y convertir a los clientes potenciales en clientes leales mediante la creaci\u00f3n y distribuci\u00f3n online de contenido valioso y relevante. 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