{"id":23901,"date":"2025-01-30T23:07:24","date_gmt":"2025-01-30T23:07:24","guid":{"rendered":"https:\/\/abexis.es\/index.php\/product\/gestion-de-comunidades-virtuales\/"},"modified":"2025-06-16T12:08:13","modified_gmt":"2025-06-16T12:08:13","slug":"gestion-de-comunidades-virtuales","status":"publish","type":"product","link":"https:\/\/abexis.es\/index.php\/product\/gestion-de-comunidades-virtuales\/","title":{"rendered":"GESTI\u00d3N DE COMUNIDADES VIRTUALES"},"content":{"rendered":"

1. PERFIL DELCOMMUNITY MANAGER
\n 1.1. Qu\u00e9 es un Community Manager. El d\u00eda a d\u00eda de un CM.
\n 1.2. El departamento de Social media: perfiles, objetivos, recursos.
\n 1.3. Marca Personal.
\n 1.4. Testimonios Community Managers.<\/p>\n

2. MARKETING & COMUNICACI\u00d3N 2.0
\n 2.1. La Web 2.0 y Prosumidores 2.0. Qu\u00e9 son los Social Media y Comunicaci\u00f3n 2.0.
\n 2.2. La Marca 2.0 y la reputaci\u00f3n online.
\n 2.3. La Blogosfera.
\n 2.4. Long Tail, eCommerce 2.0 y eCRM.
\n 2.5. Cloud Computing.
\n 2.6. Crowdsourcing y Crowdfunding.
\n 2.7. Innovaci\u00f3n en Comunicaci\u00f3n y Marketing: Mundos aumentados, mundos virtuales, mundos espejo, mundo lifelogging, Inteligencia Artificial, Marketing.
\n 2.8. Inteligencia econ\u00f3mica y Open Data.
\n 2.9. Marketing en buscadores.
\n 2.10. Marketing Viral.
\n 2.11. Mobile Marketing.<\/p>\n

3. USO PROFESIONAL DE LAS REDES SOCIALES
\n 3.1. Plataformas.
\n – Facebook
\n – Twitter
\n – Linkedin
\n – YouTube
\n – Tuenti
\n – Google+
\n – CV Digital Eficaz
\n – Pinterest
\n – Geoposicionamiento, enfoque pr\u00e1ctico
\n – RSS\/Podcasting
\n – Plataformas de juegos sociales
\n – Blogs: WordPress. Demand Media
\n 3.2. El ecosistema de las Apps y el entorno multidispositivo.
\n 3.3. M\u00e9tricas y ROI en redes sociales.
\n 3.4. Herramientas para controlar los Social Media y SMO.
\n 3.5. El Plan de Comunicaci\u00f3n.
\n 3.6. Creaci\u00f3n de contenidos para tu comunidad.
\n 3.7. Gestionar contenidos en un evento 2.0.
\n 3.8. Aspectos jur\u00eddicos de las Nuevas Tecnolog\u00edas ilustrados con casos pr\u00e1cticos.
\n 3.9. Fidelizaci\u00f3n en redes sociales e Internet.<\/p>\n

4. PLAN DE MARKETING DIGITAL
\n 4.1. Propuestas aplicadas a un Plan de Marketing Digital.
\n 4.2. Resultados de un Plan de Marketing Digital.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adquirir los conocimientos necesarios para desempe\u00f1ar las funciones propias del perfil
\n de Community Manager, utilizando las redes sociales, a partir del Plan de Marketing
\n Digital definido.<\/p>\n","protected":false},"featured_media":23564,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[37],"product_tag":[],"class_list":["post-23901","product","type-product","status-publish","has-post-thumbnail","product_cat-comercio-y-marketing","first","instock","virtual","taxable","purchasable","product-type-simple"],"yoast_head":"\nGESTI\u00d3N DE COMUNIDADES VIRTUALES -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abexis.es\/index.php\/product\/gestion-de-comunidades-virtuales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GESTI\u00d3N DE COMUNIDADES VIRTUALES -\" \/>\n<meta property=\"og:description\" content=\"Adquirir los conocimientos necesarios para 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