{"id":23896,"date":"2025-01-30T23:07:24","date_gmt":"2025-01-30T23:07:24","guid":{"rendered":"https:\/\/abexis.es\/index.php\/product\/fundamentos-de-la-gestion-de-comunidades-virtuales\/"},"modified":"2025-06-16T12:08:13","modified_gmt":"2025-06-16T12:08:13","slug":"fundamentos-de-la-gestion-de-comunidades-virtuales","status":"publish","type":"product","link":"https:\/\/abexis.es\/index.php\/product\/fundamentos-de-la-gestion-de-comunidades-virtuales\/","title":{"rendered":"FUNDAMENTOS DE LA GESTI\u00d3N DE COMUNIDADES VIRTUALES"},"content":{"rendered":"

1. WEB 2.0
\n 1.1. \u00bfQu\u00e9 es la web 2.0?. De la web 1.0 a la web 2.0.
\n 1.2. El impacto en los modelos de comunicaci\u00f3n. La era de la conversaci\u00f3n digital.
\n 1.3. Comunidades virtuales. Definici\u00f3n, caracter\u00edsticas y fundamentos.
\n 1.4. Las redes sociales como nuevo medio. Definici\u00f3n y caracter\u00edsticas. Diferencias entre comunidad virtual y red social.
\n 1.5. Perfiles profesionales de la web 2.0. <\/p>\n

2. MARKETING DIGITAL
\n 2.1. Conceptos b\u00e1sicos sobre el marketing digital.
\n 2.2. El nuevo valor de marca y su posicionamiento.
\n 2.3. Principios del marketing relacional.
\n 2.4. Marketing viral: comunicaci\u00f3n, participaci\u00f3n, viralidad.
\n 2.5. La estrategia: el marketing social dentro del marketing mix 3. <\/p>\n

3. LOS CONTENIDOS DIGITALES 2.0
\n 3.1 Internet como canal de comunicaci\u00f3n.
\n 3.2. La redacci\u00f3n en entornos digitales.
\n 3.3. La lectura en Internet.
\n 3.4. El contenido audiovisual.
\n 3.5. El fen\u00f3meno de la blogsfera. El blog corporativo.<\/p>\n

4. LAS REDES SOCIALES
\n 4.1. Clasificaci\u00f3n de las redes sociales. Ventajas.
\n 4.2. Facebook.
\n 4.3. Tuenti.
\n 4.4. Twitter.
\n 4.5. Youtube.
\n 4.6. Linked In.
\n 4.7. Otras redes sociales: Flickr, Myspace, Vimeo, Xing.
\n 4.8. Las redes sociales como medio publicitario.
\n 4.9. \u00bfC\u00f3mo conseguir seguidores?
\n 4.10. Casos de \u00e9xito.<\/p>\n

5. COMMUNITY MANAGER COMO PERFIL PROFESIONAL
\n 5.1. Community Management: funciones y perfiles profesionales.
\n 5.2. La creaci\u00f3n de comunidades virtuales.
\n 5.3. Creaci\u00f3n y gesti\u00f3n de contenidos 2.0. La b\u00fasqueda de fuentes de informaci\u00f3n.
\n 5.4. La moderaci\u00f3n en una comunidad 2.0.
\n 5.5 La planificaci\u00f3n de la comunicaci\u00f3n. Objetivos y acciones de comunicaci\u00f3n. Los conflictos en las redes sociales.
\n 5.6. Gesti\u00f3n de redes sociales: Hootsuite, Tweet-Deck.
\n 5.7. El d\u00eda a d\u00eda de un community manager.<\/p>\n

6. ANAL\u00cdTICA Y MEDICI\u00d3N
\n 6.1. Qu\u00e9 es la anal\u00edtica web.
\n 6.2. Glosario de t\u00e9rminos.
\n 6.3. Introducci\u00f3n a Google Analytics.
\n 6.4. La anal\u00edtica en redes sociales.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adquirir los conocimientos clave para desarrollar y entender las diferentes acciones de comunicaci\u00f3n en las redes sociales desde el punto de vista de marketing empresarial.<\/p>\n","protected":false},"featured_media":23564,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[37],"product_tag":[],"class_list":["post-23896","product","type-product","status-publish","has-post-thumbnail","product_cat-comercio-y-marketing","first","instock","virtual","taxable","purchasable","product-type-simple"],"yoast_head":"\nFUNDAMENTOS DE LA GESTI\u00d3N DE COMUNIDADES VIRTUALES -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abexis.es\/index.php\/product\/fundamentos-de-la-gestion-de-comunidades-virtuales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" 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