{"id":23895,"date":"2025-01-30T23:07:24","date_gmt":"2025-01-30T23:07:24","guid":{"rendered":"https:\/\/abexis.es\/index.php\/product\/fundamentos-de-gestion-y-atencion-al-cliente-para-tiendas\/"},"modified":"2025-06-16T12:08:13","modified_gmt":"2025-06-16T12:08:13","slug":"fundamentos-de-gestion-y-atencion-al-cliente-para-tiendas","status":"publish","type":"product","link":"https:\/\/abexis.es\/index.php\/product\/fundamentos-de-gestion-y-atencion-al-cliente-para-tiendas\/","title":{"rendered":"FUNDAMENTOS DE GESTI\u00d3N Y ATENCI\u00d3N AL CLIENTE PARA TIENDAS"},"content":{"rendered":"

1. EL COMERCIO
\n 1.1. Introducci\u00f3n
\n 1.2. La distribuci\u00f3n
\n 1.3. Los intermediarios<\/p>\n

2. LA ORIENTACI\u00d3N Y LOCALIZACI\u00d3N DEL NEGOCIO
\n 2.1. La orientaci\u00f3n hacia el cliente
\n 2.2. Definici\u00f3n del negocio y segmentaci\u00f3n del mercado
\n 2.3. La combinaci\u00f3n del marketing
\n 2.4. La imagen de la tienda
\n 2.5. La localizaci\u00f3n del establecimiento<\/p>\n

3. EL MERCHANDISING
\n 3.1. El merchandising
\n 3.2. El merchandising para el fabricante y para el detallista
\n 3.3. La implantaci\u00f3n del establecimiento
\n 3.4. Estudio del lineal
\n 3.5. La disposici\u00f3n del establecimiento
\n 3.6. El exterior de la tienda<\/p>\n

4. PUBLICIDAD Y PROMOCI\u00d3N EN EL PUNTO DE VENTA
\n 4.1. La publicidad. Concepto
\n 4.2. Decisiones a tomar
\n 4.3. Objetivos
\n 4.4. Presupuestos
\n 4.5. Los medios usados en publicidad
\n 4.6. El mensaje publicitario
\n 4.7. La promoci\u00f3n en el punto de venta
\n 4.8. T\u00e9cnicas de promoci\u00f3n de ventas<\/p>\n

5. ATENCI\u00d3N AL CLIENTE
\n 5.1. Introducci\u00f3n
\n 5.2. La atenci\u00f3n al cliente es una labor personal
\n 5.3. Empat\u00eda e identificaci\u00f3n
\n 5.4. Sustituir rutinas por actitudes significativas
\n 5.5. El conocimiento de los productos
\n 5.6. El cliente
\n 5.7. Seguimiento del cliente
\n 5.8. Conocimiento del cliente
\n 5.9. Tratamiento personal del cliente
\n 5.10. Objeciones, incidencias y reclamaciones de los clientes
\n 5.11. El tel\u00e9fono<\/p>\n

6. EL SERVICIO AL CLIENTE
\n 6.1. Concepto e importancia del servicio al cliente
\n 6.2. Factores que influyen en los servicios que ofrecemos
\n 6.3. Tipos de servicios a clientes<\/p>\n

7. GESTI\u00d3N DE COMPRAS
\n 7.1. Las compras
\n 7.2. El surtido de productos
\n 7.3. Selecci\u00f3n de proveedores
\n 7.4. Gesti\u00f3n de stocks o de existencias
\n 7.5. La gesti\u00f3n del almac\u00e9n<\/p>\n

8. EL CONTROL DE CAJA
\n 8.1. Las cajas registradoras
\n 8.2. C\u00f3digos de barra
\n 8.3. Los terminales de punto de venta (TPV)<\/p>\n","protected":false},"excerpt":{"rendered":"

Adquirir los conocimientos b\u00e1sicos vinculados al comercio y la gesti\u00f3n de tiendas desde la localizaci\u00f3n, el merchandising, promoci\u00f3n en el punto de venta, atenci\u00f3n al cliente, gesti\u00f3n b\u00e1sica de compras y el control de caja en el TPV.<\/p>\n","protected":false},"featured_media":23564,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[37],"product_tag":[],"class_list":["post-23895","product","type-product","status-publish","has-post-thumbnail","product_cat-comercio-y-marketing","first","instock","virtual","taxable","purchasable","product-type-simple"],"yoast_head":"\nFUNDAMENTOS DE GESTI\u00d3N Y ATENCI\u00d3N AL CLIENTE PARA TIENDAS -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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