{"id":23893,"date":"2025-01-30T23:07:24","date_gmt":"2025-01-30T23:07:24","guid":{"rendered":"https:\/\/abexis.es\/index.php\/product\/fundamentos-de-comunicacion-y-fidelizacion-con-el-cliente\/"},"modified":"2025-06-16T12:08:13","modified_gmt":"2025-06-16T12:08:13","slug":"fundamentos-de-comunicacion-y-fidelizacion-con-el-cliente","status":"publish","type":"product","link":"https:\/\/abexis.es\/index.php\/product\/fundamentos-de-comunicacion-y-fidelizacion-con-el-cliente\/","title":{"rendered":"FUNDAMENTOS DE COMUNICACI\u00d3N Y FIDELIZACI\u00d3N CON EL CLIENTE"},"content":{"rendered":"<p>1. EL CLIENTE.<br \/>\n 1.1. El cliente.<br \/>\n 1.2. Caracter\u00edsticas de los usuarios.<br \/>\n 1.3. Tipos de clientes.<\/p>\n<p> 2. FIDELIZACI\u00d3N.<br \/>\n 2.1. La importancia de la fidelizaci\u00f3n.<br \/>\n 2.2. Programas de fidelizaci\u00f3n.<br \/>\n 2.3. \u00bfPor qu\u00e9 se pierden los clientes?<br \/>\n 2.4. Met\u00e1fora de la fidelizaci\u00f3n.<\/p>\n<p> 3. EL PROCESO DE COMUNICACI\u00d3N CON EL CLIENTE.<br \/>\n 3.1. La empresa somos todos.<br \/>\n 3.2. El canal.<br \/>\n 3.3. El mensaje.<br \/>\n 3.4. La imagen que transmitimos.<br \/>\n 3.5. Escucha activa.<br \/>\n 3.6. Tipos de cliente.<br \/>\n 3.7. Escucha activa &#8220;por escrito&#8221;.<br \/>\n 3.8. Asertividad y empat\u00eda.<\/p>\n<p> 4. SITUACIONES CONFLICTIVAS.<br \/>\n 4.1. Manejo de situaciones conflictivas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Diferenciar los tipos de cliente, programas de fidelizaci\u00f3n de \u00e9ste, los procesos de<br \/>\n comunicaci\u00f3n que se produce, y las situaciones conflictivas que se puedan dar, con el<br \/>\n fin de prestar un servicio de atenci\u00f3n al cliente de calidad.<\/p>\n","protected":false},"featured_media":23564,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[37],"product_tag":[],"class_list":["post-23893","product","type-product","status-publish","has-post-thumbnail","product_cat-comercio-y-marketing","first","instock","virtual","taxable","purchasable","product-type-simple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FUNDAMENTOS DE COMUNICACI\u00d3N Y FIDELIZACI\u00d3N CON EL CLIENTE -<\/title>\n<meta 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