{"id":23887,"date":"2025-01-30T23:07:23","date_gmt":"2025-01-30T23:07:23","guid":{"rendered":"https:\/\/abexis.es\/index.php\/product\/estrategias-de-venta-omnicanal-y-experiencia-de-cliente\/"},"modified":"2025-06-16T12:08:13","modified_gmt":"2025-06-16T12:08:13","slug":"estrategias-de-venta-omnicanal-y-experiencia-de-cliente","status":"publish","type":"product","link":"https:\/\/abexis.es\/index.php\/product\/estrategias-de-venta-omnicanal-y-experiencia-de-cliente\/","title":{"rendered":"ESTRATEGIAS DE VENTA OMNICANAL Y EXPERIENCIA DE CLIENTE"},"content":{"rendered":"<p>1. ECOMMERCE<br \/>\n 1.1. Concepto<br \/>\n 1.2. Modelos de negocio en la red<br \/>\n 1.3. Ventajas e inconvenientes frente al mercado tradicional<br \/>\n 1.4. Tipos de comercio electr\u00f3nico<br \/>\n 1.5. Relaci\u00f3n con el cliente-proveedor<br \/>\n 1.6. El proceso de compra<br \/>\n 1.7. Comercio electr\u00f3nico seg\u00fan el medio utilizado<\/p>\n<p> 2. MEDIOS DE PAGO DIGITALES<br \/>\n 2.1. Introducci\u00f3n a los medios de pago<br \/>\n 2.2. Datos<br \/>\n 2.3. Agentes<br \/>\n 2.4. Sistemas de pago<\/p>\n<p> 3. CUSTOMER JOURNEY Y BUYER PERSONA<br \/>\n 3.1. Introducci\u00f3n al customer journey<br \/>\n 3.2. Fases de la experiencia de cliente<br \/>\n 3.3. Propuestas de mejora<br \/>\n 3.4. Herramientas para crear un Customer Journey<br \/>\n 3.5. Tendencias<br \/>\n 3.6. Introducci\u00f3n al buyer persona<br \/>\n 3.7. C\u00f3mo crear tu Buyer Persona<br \/>\n 3.8. Herramientas<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conocer y ejercer los principios, herramientas y operativas necesarias para analizar mercados y modelos de negocio de los nuevos mercados digitales, aplicando las estrategias necesarias para el desarrollo como empresa digital (Customer Experience), as\u00ed como dominar la metodolog\u00eda, dise\u00f1o e implantaci\u00f3n del Customer Journey.<\/p>\n","protected":false},"featured_media":23564,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[37],"product_tag":[],"class_list":["post-23887","product","type-product","status-publish","has-post-thumbnail","product_cat-comercio-y-marketing","first","instock","virtual","taxable","purchasable","product-type-simple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ESTRATEGIAS DE VENTA OMNICANAL Y EXPERIENCIA 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