{"id":23884,"date":"2025-01-30T23:07:23","date_gmt":"2025-01-30T23:07:23","guid":{"rendered":"https:\/\/abexis.es\/index.php\/product\/estrategia-de-comunicacion-de-marketing-en-tiempos-de-coronavirus\/"},"modified":"2025-06-16T12:08:12","modified_gmt":"2025-06-16T12:08:12","slug":"estrategia-de-comunicacion-de-marketing-en-tiempos-de-coronavirus","status":"publish","type":"product","link":"https:\/\/abexis.es\/index.php\/product\/estrategia-de-comunicacion-de-marketing-en-tiempos-de-coronavirus\/","title":{"rendered":"ESTRATEGIA DE COMUNICACI\u00d3N DE MARKETING EN TIEMPOS DE CORONAVIRUS"},"content":{"rendered":"<p>M\u00d3DULO 1. ESTRATEGIA DE COMUNICACI\u00d3N DE MARKETING EN TIEMPOS DE CORONAVIRUS<br \/>\n  1. Comprensi\u00f3n del concepto de empat\u00eda y su utilidad para comunicar con seguridad.<br \/>\n  1.1. Escucha activa con el cliente<br \/>\n  1.2. Comunicar un mensaje esperanzador, acorde a las sensaciones de nuestros p\u00fablicos, nos permite conectar a un nivel profundo y humano<br \/>\n  1.3. Comunicaci\u00f3n entre el equipo y los clientes.<br \/>\n  2. An\u00e1lisis del proceso para transformar una crisis en una oportunidad<br \/>\n  2.1. Segmentaci\u00f3n<br \/>\n  2.2. Mirada a largo plazo<br \/>\n  2.3. Compromiso de los trabajadores<br \/>\n  2.4. Generar confianza desde la web y las redes sociales<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aplicar una estrategia de comunicaci\u00f3n de marketing orientada a transmitir los nuevos valores: empat\u00eda, confianza, seguridad y sostenibilidad.<\/p>\n","protected":false},"featured_media":23564,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[37],"product_tag":[],"class_list":["post-23884","product","type-product","status-publish","has-post-thumbnail","product_cat-comercio-y-marketing","first","instock","virtual","taxable","purchasable","product-type-simple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ESTRATEGIA DE COMUNICACI\u00d3N DE MARKETING EN TIEMPOS DE CORONAVIRUS -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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