{"id":23879,"date":"2025-01-30T23:07:23","date_gmt":"2025-01-30T23:07:23","guid":{"rendered":"https:\/\/abexis.es\/index.php\/product\/direccion-estrategica-y-marketing-en-gestion-de-proyectos\/"},"modified":"2025-06-16T12:08:12","modified_gmt":"2025-06-16T12:08:12","slug":"direccion-estrategica-y-marketing-en-gestion-de-proyectos","status":"publish","type":"product","link":"https:\/\/abexis.es\/index.php\/product\/direccion-estrategica-y-marketing-en-gestion-de-proyectos\/","title":{"rendered":"DIRECCI\u00d3N ESTRAT\u00c9GICA Y MARKETING EN GESTI\u00d3N DE PROYECTOS"},"content":{"rendered":"<p>UD1. INTRODUCCI\u00d3N A LA GESTI\u00d3N DE PROYECTOS<br \/>\n 1. Introducci\u00f3n a la gesti\u00f3n de proyectos<br \/>\n UD2. LA DIRECCI\u00d3N ESTRAT\u00c9GICA DE PROYECTOS<br \/>\n Portada<br \/>\n \u00cdndice<br \/>\n 2.1. Grupos de procesos.<br \/>\n 2.2. Gesti\u00f3n del alcance.<br \/>\n 2.3. La gesti\u00f3n del tiempo y plazos.<br \/>\n 2.4. Gesti\u00f3n del coste.<br \/>\n Introducci\u00f3n<br \/>\n Determinar el presupuesto<br \/>\n El proceso de control y seguimiento de costes.<br \/>\n 2.5. Gesti\u00f3n de calidad.<br \/>\n 2.6. Gesti\u00f3n de recursos humanos.<br \/>\n El entorno del proyecto<br \/>\n Desarrollar el equipo de proyecto.<br \/>\n 2.7. Gesti\u00f3n de riesgos.<br \/>\n 3. EL MARKETING DEL PROYECTO<br \/>\n Portada<br \/>\n \u00cdndice<br \/>\n 3.1. Dise\u00f1ar el plan de marketing del proyecto.<br \/>\n 3.2. La estrategia del marketing.<br \/>\n 3.3. Posicionamiento SEO Y SEM del proyecto.<br \/>\n 3.4. Las redes sociales.<br \/>\n 3.5. La reputaci\u00f3n on line.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adquirir los conocimientos relativos a las t\u00e9cnicas de redes en la planificaci\u00f3n de<br \/>\n proyectos, as\u00ed como comprender c\u00f3mo a trav\u00e9s de una programaci\u00f3n equilibrada es posible llevar a cabo la ejecuci\u00f3n, cumpliendo los objetivos establecidos con el m\u00e1ximo aprovechamiento de los recursos.<\/p>\n","protected":false},"featured_media":23564,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[37],"product_tag":[],"class_list":["post-23879","product","type-product","status-publish","has-post-thumbnail","product_cat-comercio-y-marketing","first","instock","virtual","taxable","purchasable","product-type-simple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DIRECCI\u00d3N ESTRAT\u00c9GICA Y MARKETING 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