{"id":23876,"date":"2025-01-30T23:07:23","date_gmt":"2025-01-30T23:07:23","guid":{"rendered":"https:\/\/abexis.es\/index.php\/product\/digital-marketing-automation-marketing\/"},"modified":"2025-06-16T12:08:12","modified_gmt":"2025-06-16T12:08:12","slug":"digital-marketing-automation-marketing","status":"publish","type":"product","link":"https:\/\/abexis.es\/index.php\/product\/digital-marketing-automation-marketing\/","title":{"rendered":"DIGITAL MARKETING & AUTOMATION MARKETING"},"content":{"rendered":"

1. APROXIMACI\u00d3N AL SEARCH ENGINE MARKETING (SEM), PAY-PER-CLICK Y ADWORDS
\n 1.1. Visi\u00f3n gen\u00e9rica de qu\u00e9 se compone el SEM, c\u00f3mo realizar una estrategia SEM y cu\u00e1l es su papel dentro de la estrategia de marketing digital
\n 1.2. Concepto de Search Engine Optimization (SEO), sus objetivos, herramientas y estrategias
\n 1.3. Tipo de formatos publicitarios que hay en las principales redes sociales.<\/p>\n

2. CONOCIMIENTO DE LAS BASES Y HERRAMIENTAS DE LA ANAL\u00cdTICA WEB
\n 2.1. Bases, herramientas e importancia de la anal\u00edtica web en la actividad de la empresa y como palanca para la toma de decisiones
\n 2.2. Google Analytics: su estructura, m\u00e9tricas b\u00e1sicas, significado e interpretaci\u00f3n
\n 2.3. Atribuci\u00f3n y modelos de dashboards, as\u00ed como los KPIs para la toma de decisiones<\/p>\n

3. IDENTIFICACI\u00d3N DE LOS FUNDAMENTOS DE LA COMUNICACI\u00d3N EN INTERNET
\n 3.1. Pasos para elaborar un plan de Social Media correcto y estructurado
\n 3.2. Pautas sobre el tipo de comunicaci\u00f3n, tono y contenido para los diferentes canales y situaciones
\n 3.3. Pasos y estrategias para llevar a buen puerto acciones en Social Media<\/p>\n

4. CONSOLIDACI\u00d3N EN EL PROCESO DE COMUNICACI\u00d3N EN INTERNET
\n 4.1. Ventajas que tiene el e-mail marketing, as\u00ed como la necesidad de saber utilizar la herramienta y evitar caer en errores comunes
\n 4.2. Diferentes estrategias comerciales que existen y el rol del Marketing Automation en cada una de ellas
\n 4.3. Principales herramientas de env\u00edo de e-mail marketing<\/p>\n

5. DETERMINACI\u00d3N DE LA RELEVANCIA DEL CRM Y LOS FUNNELS DE CONVERSI\u00d3N EN LA ESTRATEGIA DE MARKETING DIGITAL DE LA EMPRESA
\n 5.1. Valor del CRM para la empresa y la centralizaci\u00f3n de la relaci\u00f3n con el cliente
\n 5.2. CRM acorde a la filosof\u00eda Lean y Agil, para empezar de forma r\u00e1pida con nuestras campa\u00f1as de marketing y focalizarnos en el negocio
\n 5.3. Funnel o embudo de conversi\u00f3n y su papel en nuestra estrategia de marketing digital<\/p>\n

6. ACERCAMIENTO A LOS CONCEPTOS DE LEAD NURTURING, LEAD SCORING Y EL INBOUND MARKETING
\n 6.1. Lead Scoring y su importancia en nuestra estrategia de Inbound
\n 6.2. Marketing y conversi\u00f3n
\n 6.3. Principios del Inbound Marketing y diferencia con el Outbound Marketing
\n 6.4. Ciclo de venta y cierre del Inbound Marketing y entender c\u00f3mo todas las campa\u00f1as digitales giran en torno a \u00e9l<\/p>\n","protected":false},"excerpt":{"rendered":"

Adquirir una visi\u00f3n integral de los canales y estrategias de Marketing Digital.<\/p>\n","protected":false},"featured_media":23564,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[37],"product_tag":[],"class_list":["post-23876","product","type-product","status-publish","has-post-thumbnail","product_cat-comercio-y-marketing","first","instock","virtual","taxable","purchasable","product-type-simple"],"yoast_head":"\nDIGITAL MARKETING & AUTOMATION MARKETING -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abexis.es\/index.php\/product\/digital-marketing-automation-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DIGITAL MARKETING & AUTOMATION MARKETING -\" \/>\n<meta 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