{"id":23865,"date":"2025-01-30T23:07:21","date_gmt":"2025-01-30T23:07:21","guid":{"rendered":"https:\/\/abexis.es\/index.php\/product\/como-elaborar-un-plan-de-marketing-digital\/"},"modified":"2025-06-16T12:08:12","modified_gmt":"2025-06-16T12:08:12","slug":"como-elaborar-un-plan-de-marketing-digital","status":"publish","type":"product","link":"https:\/\/abexis.es\/index.php\/product\/como-elaborar-un-plan-de-marketing-digital\/","title":{"rendered":"C\u00d3MO ELABORAR UN PLAN DE MARKETING DIGITAL"},"content":{"rendered":"<p>1. COMUNICACI\u00d3N DIGITAL Y MEDIOS DIGITALES<\/p>\n<p>  2. PRINCIPALES CANALES DIGITALES PARA PROMOVER LA VENTA ONLINE<br \/>\n  2.1. Publicidad on-line en pantalla<br \/>\n  2.2. V\u00eddeo<br \/>\n  2.3. Marketing m\u00f3vil<br \/>\n  2.4. Responsive Websites<br \/>\n  2.5. E-mail marketing<br \/>\n  2.6. Marketing de reos sociales<br \/>\n  2.7. Marketing de afiliaci\u00f3n<\/p>\n<p>  3. HERRAMIENTAS PARA MEJORAR LOS RESULTADOS DE LAS ACCIONES DE E-MARKETING<br \/>\n  3.1. Herramientas de publicidad online<br \/>\n  3.2. Herramientas de distribuci\u00f3n en l\u00ednea<br \/>\n  3.3. Herramientas para procesar los pagos online<br \/>\n  3.4. Herramientas de servicio al cliente online<br \/>\n  3.5. Creaci\u00f3n de contenidos<br \/>\n  3.6. Herramientas para la publicidad en las redes sociales<br \/>\n  3.7. Marketing de correo electr\u00f3nico<br \/>\n  3.8. Marketing de motores de b\u00fasqueda (SEM) como Google Adwords<br \/>\n  3.9. Herramientas de optimizaci\u00f3n<\/p>\n<p>  4. ASIGNACI\u00d3N Y ORGANIZACI\u00d3N DE RECURSOS DISPONIBLES PARA LA IMPLEMENTACI\u00d3N DE LAS ACTIVIDADES DEL E-MARKETING<br \/>\n  4.1. Concepto del presupuesto de marketing<br \/>\n  4.2. Etapas de elaboraci\u00f3n del presupuesto<br \/>\n  4.3. Construcci\u00f3n del presupuesto<br \/>\n  4.4. Planificaci\u00f3n presupuestaria: la ratio de conversi\u00f3n<br \/>\n  4.5. Programa de trabajo y estrategias de an\u00e1lisis<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Objetivos generales:<\/p>\n<p>  &#8211; Identificar los medios digitales para desarrollar un plan de e-marketing.<br \/>\n  &#8211; Comparar y seleccionar los canales y herramientas digitales para dise\u00f1ar un plan de e-marketing.<\/p>\n<p>  Objetivos espec\u00edficos:<\/p>\n<p>  &#8211; Organizar los recursos t\u00e9cnicos, humanos y materiales para desarrollar las acciones del plan de marketing.<br \/>\n  &#8211; Hacer uso de t\u00e9cnicas y herramientas de gesti\u00f3n para su implementaci\u00f3n.<\/p>\n","protected":false},"featured_media":23564,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[37],"product_tag":[],"class_list":["post-23865","product","type-product","status-publish","has-post-thumbnail","product_cat-comercio-y-marketing","first","instock","virtual","taxable","purchasable","product-type-simple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00d3MO ELABORAR UN PLAN DE MARKETING DIGITAL -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abexis.es\/index.php\/product\/como-elaborar-un-plan-de-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00d3MO ELABORAR UN PLAN DE MARKETING DIGITAL -\" \/>\n<meta property=\"og:description\" content=\"Objetivos generales:   - Identificar los medios digitales para desarrollar un plan de e-marketing.  - Comparar y seleccionar los canales y herramientas digitales para dise\u00f1ar un plan de e-marketing.   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