{"id":23863,"date":"2025-01-30T23:07:21","date_gmt":"2025-01-30T23:07:21","guid":{"rendered":"https:\/\/abexis.es\/index.php\/product\/community-manager-2\/"},"modified":"2025-06-16T12:08:12","modified_gmt":"2025-06-16T12:08:12","slug":"community-manager-2","status":"publish","type":"product","link":"https:\/\/abexis.es\/index.php\/product\/community-manager-2\/","title":{"rendered":"COMMUNITY MANAGER"},"content":{"rendered":"

1. LAS REDES SOCIALES. EL COMMUNITY MANAGER
\n 1.1. Introducci\u00f3n
\n 1.2. Qu\u00e9 es un Community Manager o Social Media Manager
\n 1.3. Acciones realizadas en los medios sociales
\n 1.4. Tipos de redes en funci\u00f3n de lo que el usuario puede realizar en ellas
\n 1.5. Herramientas utilizadas en las redes sociales
\n 1.6. Conectarse a una red social
\n 1.7. La privacidad
\n 1.8. Recomendaciones de La Agencia Espa\u00f1ola De Protecci\u00f3n De Datos<\/p>\n

2. MONITORIZAR, ANALIZAR Y MEDIR LAS REDES SOCIALES: HERRAMIENTAS Y T\u00c9CNICAS
\n 2.1. Introducci\u00f3n
\n 2.2. Acciones no convencionales
\n 2.3. Acciones convencionales<\/p>\n

3. LAS REDES SOCIALES EN EL PLAN DE MARKETING
\n 3.1. Introducci\u00f3n
\n 3.2. Qu\u00e9 objetivos se pretenden
\n 3.3. Diferentes opciones de presencia en los medios sociales
\n 3.4. Elaboraci\u00f3n del Plan de Marketing en Redes Sociales
\n 3.5. Recomendaciones
\n 3.6. Empresas especializadas<\/p>\n

4. LAS REDES SOCIALES Y LA COMUNICACI\u00d3N: SU AN\u00c1LISIS COMO MEDIO Y COMO SOPORTE PUBLICITARIO
\n 4.1. Introducci\u00f3n
\n 4.2. Los usuarios de los medios sociales
\n 4.3. Actitud ante la publicidad
\n 4.4. Las Redes Sociales como medio de comunicaci\u00f3n empresarial
\n 4.5. Errores de la comunicaci\u00f3n empresarial en redes sociales
\n 4.6. Casos de \u00e9xito y fracaso de Relaciones P\u00fablicas en Redes Sociales
\n 4.7. Las redes como soporte publicitario<\/p>\n

5. CONSTRUIR RELACIONES: EL NUEVO MARKETING RELACIONAL
\n 5.1. Internet y el marketing de relaciones
\n 5.2. Marketing relacional
\n 5.3. Marketing one to one
\n 5.4. Plan de marketing relacional
\n 5.5. Caracter\u00edsticas del marketing relacional
\n 5.6. Principios del Marketing relacional
\n 5.7. Marketing relacional y redes sociales<\/p>\n

6. CREATIVIDAD Y REDES SOCIALES
\n 6.1. La creatividad
\n 6.2. Apuesta por las redes sociales
\n 6.3. Campa\u00f1as de marketing creativas
\n 6.4. Casos de \u00e9xito en Espa\u00f1a<\/p>\n

7. LOS BLOGS
\n 7.1. Introducci\u00f3n
\n 7.2. Principales caracter\u00edsticas de los blogs
\n 7.3. Elementos de un blog
\n 7.4. Ejemplos de blogs
\n 7.5. Crear tu propio blog
\n 7.6. El blog como herramienta de branding personal<\/p>\n

8. DESCRIPCI\u00d3N DE LAS PRINCIPALES REDES SOCIALES
\n 8.1. Panorama actual de las redes sociales
\n 8.2. Myspace
\n 8.3. YouTube
\n 8.4. Facebook
\n 8.5. Twitter
\n 8.6. Habbo
\n 8.7. LinkedIn
\n 8.8. Xing
\n 8.9. Google+
\n 8.10. Pinterest
\n 8.11. Vimeo
\n 8.12. Instagram
\n 8.13. Flickr
\n 8.14. Foursquare<\/p>\n

9. MOBILE SOCIAL MEDIA: LOS SMARTPHONES
\n 9.1. Los smartphones
\n 9.2. El potencial del m\u00f3vil para las redes sociales
\n 9.3. Ejemplo de aplicaciones m\u00f3viles para conectarse a redes sociales
\n 9.4. Del Social Media al Social Media M\u00f3vil<\/p>\n","protected":false},"excerpt":{"rendered":"

Adquirir los conocimientos necesarios para responsabilizarse de campa\u00f1as de comunicaci\u00f3n corporativas utilizando las redes sociales y desarrollando una marca de empresa en la red.<\/p>\n","protected":false},"featured_media":23564,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[37],"product_tag":[],"class_list":["post-23863","product","type-product","status-publish","has-post-thumbnail","product_cat-comercio-y-marketing","first","instock","virtual","taxable","purchasable","product-type-simple"],"yoast_head":"\nCOMMUNITY MANAGER -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abexis.es\/index.php\/product\/community-manager-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"COMMUNITY MANAGER -\" \/>\n<meta property=\"og:description\" content=\"Adquirir los conocimientos necesarios para responsabilizarse de campa\u00f1as de comunicaci\u00f3n corporativas utilizando las redes sociales y desarrollando una marca de empresa en la red.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abexis.es\/index.php\/product\/community-manager-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Formaliser\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-16T12:08:12+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/abexis.es\\\/index.php\\\/product\\\/community-manager-2\\\/\",\"url\":\"https:\\\/\\\/abexis.es\\\/index.php\\\/product\\\/community-manager-2\\\/\",\"name\":\"COMMUNITY MANAGER -\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/abexis.es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/abexis.es\\\/index.php\\\/product\\\/community-manager-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/abexis.es\\\/index.php\\\/product\\\/community-manager-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/abexis.es\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Comercio-y-marketing.png\",\"datePublished\":\"2025-01-30T23:07:21+00:00\",\"dateModified\":\"2025-06-16T12:08:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/abexis.es\\\/index.php\\\/product\\\/community-manager-2\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/abexis.es\\\/index.php\\\/product\\\/community-manager-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/abexis.es\\\/index.php\\\/product\\\/community-manager-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/abexis.es\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Comercio-y-marketing.png\",\"contentUrl\":\"https:\\\/\\\/abexis.es\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Comercio-y-marketing.png\",\"width\":655,\"height\":571},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/abexis.es\\\/index.php\\\/product\\\/community-manager-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/abexis.es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cursos\",\"item\":\"https:\\\/\\\/abexis.es\\\/index.php\\\/cursos-online-profesionales-y-subvencionados\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"COMMUNITY MANAGER\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/abexis.es\\\/#website\",\"url\":\"https:\\\/\\\/abexis.es\\\/\",\"name\":\"Formaliser\",\"description\":\"Formaci\u00f3n\",\"publisher\":{\"@id\":\"https:\\\/\\\/abexis.es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/abexis.es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/abexis.es\\\/#organization\",\"name\":\"Formaliser\",\"url\":\"https:\\\/\\\/abexis.es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/abexis.es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/abexis.es\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/cropped-LOGO-web.png\",\"contentUrl\":\"https:\\\/\\\/abexis.es\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/cropped-LOGO-web.png\",\"width\":1000,\"height\":295,\"caption\":\"Formaliser\"},\"image\":{\"@id\":\"https:\\\/\\\/abexis.es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"COMMUNITY MANAGER -","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/abexis.es\/index.php\/product\/community-manager-2\/","og_locale":"es_ES","og_type":"article","og_title":"COMMUNITY MANAGER -","og_description":"Adquirir los conocimientos necesarios para responsabilizarse de campa\u00f1as de comunicaci\u00f3n corporativas utilizando las redes sociales y desarrollando una marca de empresa en la red.","og_url":"https:\/\/abexis.es\/index.php\/product\/community-manager-2\/","og_site_name":"Formaliser","article_modified_time":"2025-06-16T12:08:12+00:00","twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/abexis.es\/index.php\/product\/community-manager-2\/","url":"https:\/\/abexis.es\/index.php\/product\/community-manager-2\/","name":"COMMUNITY MANAGER -","isPartOf":{"@id":"https:\/\/abexis.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/abexis.es\/index.php\/product\/community-manager-2\/#primaryimage"},"image":{"@id":"https:\/\/abexis.es\/index.php\/product\/community-manager-2\/#primaryimage"},"thumbnailUrl":"https:\/\/abexis.es\/wp-content\/uploads\/2025\/01\/Comercio-y-marketing.png","datePublished":"2025-01-30T23:07:21+00:00","dateModified":"2025-06-16T12:08:12+00:00","breadcrumb":{"@id":"https:\/\/abexis.es\/index.php\/product\/community-manager-2\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/abexis.es\/index.php\/product\/community-manager-2\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/abexis.es\/index.php\/product\/community-manager-2\/#primaryimage","url":"https:\/\/abexis.es\/wp-content\/uploads\/2025\/01\/Comercio-y-marketing.png","contentUrl":"https:\/\/abexis.es\/wp-content\/uploads\/2025\/01\/Comercio-y-marketing.png","width":655,"height":571},{"@type":"BreadcrumbList","@id":"https:\/\/abexis.es\/index.php\/product\/community-manager-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/abexis.es\/"},{"@type":"ListItem","position":2,"name":"Cursos","item":"https:\/\/abexis.es\/index.php\/cursos-online-profesionales-y-subvencionados\/"},{"@type":"ListItem","position":3,"name":"COMMUNITY MANAGER"}]},{"@type":"WebSite","@id":"https:\/\/abexis.es\/#website","url":"https:\/\/abexis.es\/","name":"Formaliser","description":"Formaci\u00f3n","publisher":{"@id":"https:\/\/abexis.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/abexis.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/abexis.es\/#organization","name":"Formaliser","url":"https:\/\/abexis.es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/abexis.es\/#\/schema\/logo\/image\/","url":"https:\/\/abexis.es\/wp-content\/uploads\/2024\/12\/cropped-LOGO-web.png","contentUrl":"https:\/\/abexis.es\/wp-content\/uploads\/2024\/12\/cropped-LOGO-web.png","width":1000,"height":295,"caption":"Formaliser"},"image":{"@id":"https:\/\/abexis.es\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/abexis.es\/index.php\/wp-json\/wp\/v2\/product\/23863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abexis.es\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/abexis.es\/index.php\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abexis.es\/index.php\/wp-json\/wp\/v2\/media\/23564"}],"wp:attachment":[{"href":"https:\/\/abexis.es\/index.php\/wp-json\/wp\/v2\/media?parent=23863"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/abexis.es\/index.php\/wp-json\/wp\/v2\/product_brand?post=23863"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/abexis.es\/index.php\/wp-json\/wp\/v2\/product_cat?post=23863"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/abexis.es\/index.php\/wp-json\/wp\/v2\/product_tag?post=23863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}