{"id":23861,"date":"2025-01-30T23:07:21","date_gmt":"2025-01-30T23:07:21","guid":{"rendered":"https:\/\/abexis.es\/index.php\/product\/comercio-en-internet-optimizacion-de-recursos\/"},"modified":"2025-06-16T12:08:12","modified_gmt":"2025-06-16T12:08:12","slug":"comercio-en-internet-optimizacion-de-recursos","status":"publish","type":"product","link":"https:\/\/abexis.es\/index.php\/product\/comercio-en-internet-optimizacion-de-recursos\/","title":{"rendered":"COMERCIO EN INTERNET. OPTIMIZACI\u00d3N DE RECURSOS"},"content":{"rendered":"<p>UNIDAD 1. MINIMIZAR COSTES<br \/>\n Introducci\u00f3n y objetivos<br \/>\n 1. Web 2.0 + mundo online.<br \/>\n 1.1. Los principios de la Web 2.0.<br \/>\n 1.2. La empresa 2.0: un mundo a nuestro alcance.<br \/>\n 1.3. &#8220;Digitalizando&#8221; una empresa: un mundo integrado, no paralelo.<br \/>\n Recapitulaci\u00f3n<br \/>\n Autoevaluaci\u00f3n<br \/>\n 2. Ahorra en tiempo.<br \/>\n 2.1. La red como fuente de informaci\u00f3n.<br \/>\n 2.2. Localizar partners, colaboradores y proveedores.<br \/>\n 2.3. Evitar las esperas: administraci\u00f3n electr\u00f3nica.<br \/>\n 2.4. Banca electr\u00f3nica: gestiones habituales.<br \/>\n Recapitulaci\u00f3n<br \/>\n Autoevaluaci\u00f3n<br \/>\n 3. No pagar, o pagar menos (dentro de la legalidad).<br \/>\n 3.1. En los programas inform\u00e1ticos: Cloud Computing (pago por uso) y software libre.<br \/>\n 3.2. En las comunicaciones: voz sobre IP, videoconferencias, fax PC-PC, what app\u2026<br \/>\n 3.3. Otras ideas.<br \/>\n Recapitulaci\u00f3n<br \/>\n Autoevaluaci\u00f3n<br \/>\n 4. Clientes contentos, menos reclamaciones.<br \/>\n 4.1. Atenci\u00f3n al cliente on-line: eMail, chat.<br \/>\n 4.2. Los foros y su empleo como herramienta de asistencia.<br \/>\n 4.3. Quejas y reclamaciones: la rapidez en la respuesta.<br \/>\n Recapitulaci\u00f3n<br \/>\n Autoevaluaci\u00f3n<br \/>\n Caso pr\u00e1ctico<br \/>\n Caso pr\u00e1ctico<br \/>\n Enhorabuena<\/p>\n<p> UNIDAD 2. AUMENTAR LOS POSIBLES CLIENTES (MARKETING 2.0)<br \/>\n Introducci\u00f3n y objetivos<br \/>\n 1. \u00bfCrear una p\u00e1gina? No siempre\u2026<br \/>\n 1.1. Un paso previo: darnos a conocer con coste m\u00ednimo: plataformas y directorios comerciales.<br \/>\n 1.2. \u00bfCrear una p\u00e1gina?<br \/>\n Recapitulaci\u00f3n<br \/>\n Autoevaluaci\u00f3n<br \/>\n 2. Trasladar lo &#8220;tradicional&#8221; a Internet.<br \/>\n 2.1. Performance marketing (coste seg\u00fan resultados).<br \/>\n 2.2. Display (Publicidad gr\u00e1fica en la red).<br \/>\n 2.3. Email Marketing.<br \/>\n 2.4. Campa\u00f1as SEM (publicidad en buscadores; posicionamiento patrocinado o de pago).<br \/>\n 2.5. Posicionamiento org\u00e1nico SEO (posicionamiento por contenido).<br \/>\n 2.6. Analizar, analizar y comprobar.<br \/>\n Recapitulaci\u00f3n<br \/>\n Autoevaluaci\u00f3n<br \/>\n 3. Pensar &#8220;para&#8221; la red.<br \/>\n 3.1. Producto + precio + plaza+ promoci\u00f3n.<br \/>\n 3.2. Contenido + contexto + conexi\u00f3n + comunidad.<br \/>\n Recapitulaci\u00f3n<br \/>\n Autoevaluaci\u00f3n<br \/>\n 4. Herramientas s\u00ed, \u2026 pero no todas para todo.<br \/>\n 4.1. eProduct marketing.<br \/>\n 4.2. eResearh.<br \/>\n 4.3. ePricing.<br \/>\n 4.4. ePromotion.<br \/>\n 4.5. eAudit.<br \/>\n 4.6. eCommerce.<br \/>\n 4.7. eAdvertising .<br \/>\n 4.8. eBranding.<br \/>\n 4.9. Trade eMarketing.<br \/>\n 4.10. eCommunication.<br \/>\n Recapitulaci\u00f3n<br \/>\n Autoevaluaci\u00f3n<br \/>\n Caso pr\u00e1ctico<br \/>\n Enhorabuena<\/p>\n<p> UNIDAD 3. PRESENCIA EN LAS REDES SOCIALES<br \/>\n Introducci\u00f3n y objetivos<br \/>\n 1. Que hablen de nosotros.<br \/>\n 1.1. Del Plan de marketing al Social media Plan.<br \/>\n 1.2. C\u00f3mo difundir una idea en la web.<br \/>\n 1.3. Blogs y microblogs (eventos para bloggers).<br \/>\n 1.4. Marketing viral.<br \/>\n 1.5. Redes sociales.<br \/>\n 1.6. Formatos publicitarios en redes sociales.<br \/>\n Recapitulaci\u00f3n<br \/>\n Autoevaluaci\u00f3n<br \/>\n 2. Que hablen bien de nosotros.<br \/>\n 2.1. \u00bfEn qu\u00e9 espacios quiero (y debo) estar?<br \/>\n 2.2. Gesti\u00f3n de un proyecto en redes sociales.<br \/>\n 2.3. Monitorizaci\u00f3n y reputaci\u00f3n.<br \/>\n 2.4. Detecci\u00f3n y resoluci\u00f3n de crisis 2.0.<br \/>\n Recapitulaci\u00f3n<br \/>\n Autoevaluaci\u00f3n<br \/>\n 3. Mirar hacia el futuro: Web 3.0 y marketing 3.0.<br \/>\n Recapitulaci\u00f3n<br \/>\n Autoevaluaci\u00f3n<br \/>\n Enhorabuena<\/p>\n<p> UNIDAD 4. CREAR INGRESOS (COMERCIO ELECTR\u00d3NICO)<br \/>\n Introducci\u00f3n y objetivos<br \/>\n 1. Soluciones antes de crear una tienda virtual.<br \/>\n 1.1. Los sitios de afiliaci\u00f3n y descuento.<br \/>\n 1.2. Market Place.<br \/>\n Recapitulaci\u00f3n<br \/>\n Autoevaluaci\u00f3n<br \/>\n 2. Quiero una tienda\u2026<br \/>\n 2.1. Coste de la tienda: Saas (tiendas en la nube), Open Source (c\u00f3digo abierto), soluciones a medida.<br \/>\n 2.2. Aspectos a los que atender: cat\u00e1logo de productos, proceso de registro, proceso de venta, integraci\u00f3n con otros procesos de la empresa.<br \/>\n Recapitulaci\u00f3n<br \/>\n Autoevaluaci\u00f3n<br \/>\n 3. Mejorar el proceso de cobro.<br \/>\n 3.1. Pedido y facturaci\u00f3n on Line.<br \/>\n 3.2. Medios de pago offLine: contrarrembolso, transferencia, domiciliaci\u00f3n bancaria.<br \/>\n 3.3. Medios de pago onLine: tarjetas, Paypal.<br \/>\n 3.4. Lo \u00faltimo, pago por m\u00f3vil.<br \/>\n Recapitulaci\u00f3n<br \/>\n Autoevaluaci\u00f3n<br \/>\n 4. M- Commerce.<br \/>\n 4.1. Comercio mediante m\u00f3vil.<br \/>\n Autoevaluaci\u00f3n<br \/>\n 5. Aspectos legales.<br \/>\n 5.1. Obligaciones en materia de protecci\u00f3n de datos de car\u00e1cter personal.<br \/>\n 5.2. Uso de cookies.<br \/>\n 5.3. Contrataci\u00f3n online.<br \/>\n 5.4. Cuestiones sobre entrega, devoluciones, etc.<br \/>\n Recapitulaci\u00f3n<br \/>\n Autoevaluaci\u00f3n<br \/>\n Enhorabuena<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Analizar en qu\u00e9 forma el uso de internet puede ayudarnos a mejorar los resultados<br \/>\n empresariales, aprendiendo a utilizar las herramientas que permitan minimizar costes y<br \/>\n aumentar los ingresos y clientes. Utilizar las t\u00e9cnicas b\u00e1sicas de presencia en redes<br \/>\n sociales y generar ingresos con el comercio electr\u00f3nico.<\/p>\n","protected":false},"featured_media":23564,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[37],"product_tag":[],"class_list":["post-23861","product","type-product","status-publish","has-post-thumbnail","product_cat-comercio-y-marketing","first","instock","virtual","taxable","purchasable","product-type-simple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>COMERCIO EN INTERNET. 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