{"id":23860,"date":"2025-01-30T23:07:21","date_gmt":"2025-01-30T23:07:21","guid":{"rendered":"https:\/\/abexis.es\/index.php\/product\/comercio-electronico\/"},"modified":"2025-06-16T12:08:12","modified_gmt":"2025-06-16T12:08:12","slug":"comercio-electronico","status":"publish","type":"product","link":"https:\/\/abexis.es\/index.php\/product\/comercio-electronico\/","title":{"rendered":"COMERCIO ELECTR\u00d3NICO"},"content":{"rendered":"

1. Introducci\u00f3n.
\n 1.1. La sociedad de la informaci\u00f3n. Las nuevas tecnolog\u00edas de la informaci\u00f3n y la comunicaci\u00f3n.
\n 1.2. Nuevos medios: internet y el comercio. Internet y la empresa.<\/p>\n

2. El comercio electr\u00f3nico.
\n 2.1. Concepto.
\n 2.2. Negocios en la red. Modelos de negocio.
\n 2.3. Ventajas e inconvenientes frente al mercado tradicional.
\n 2.4. Tipos de comercio electr\u00f3nico. Comercio electr\u00f3nico
\n 2.5. Relaci\u00f3n cliente-proveedor.
\n 2.6. El proceso de compra.
\n 2.7. Comercio electr\u00f3nico seg\u00fan el medio utilizado.<\/p>\n

3. La tienda electr\u00f3nica.
\n 3.1. promoci\u00f3n sitios webs,
\n 3.2. tiendas virtuales o productos
\n 3.3. servicios en internet y medios digitales.<\/p>\n

4. Marketing en la red.
\n 4.1. marketing “one to one”. El cliente “on line”.
\n 4.2. Herramientas de gesti\u00f3n y administraci\u00f3n de un sitio web.
\n 4.3. Plan de marketing on line.
\n 4.4. Herramientas clave: comunicaci\u00f3n y log\u00edstica.
\n 4.5. El proceso de venta por Internet.
\n 4.6. T\u00e9cnicas de captaci\u00f3n y fidelizaci\u00f3n de clientes. Conceptos relacionados.
\n 4.7. Soportes para el comercio electr\u00f3nico. E-Recursos humanos.
\n 4.8. Los infomediarios. Proveedores de soluciones.<\/p>\n

5. CRM. Estrategias y t\u00e9cnicas para la confecci\u00f3n de campa\u00f1as de marketing y publicidad online.<\/p>\n

6. Difusi\u00f3n.
\n 6.1. Plataformas tecnol\u00f3gicas.
\n 6.2. Transmisi\u00f3n de informaci\u00f3n.
\n 6.3. Ventajas e inconvenientes.<\/p>\n

7. Entorno jur\u00eddico.
\n 7.1. Contrataci\u00f3n electr\u00f3nica e imposici\u00f3n fiscal.
\n 7.2. Protecci\u00f3n de datos, dominios y \u00e9tica.
\n 7.3. Seguridad en las compras.
\n 7.4. Medios de pago disponibles.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adquirir conocimientos sobre los fundamentos, procedimientos y herramientas
\n disponibles en internet para el marketing y la comercializaci\u00f3n electr\u00f3nica dentro del
\n marco legal y conforme a los medios de pago m\u00e1s utilizados.<\/p>\n","protected":false},"featured_media":23564,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[37],"product_tag":[],"class_list":["post-23860","product","type-product","status-publish","has-post-thumbnail","product_cat-comercio-y-marketing","first","instock","virtual","taxable","purchasable","product-type-simple"],"yoast_head":"\nCOMERCIO ELECTR\u00d3NICO -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abexis.es\/index.php\/product\/comercio-electronico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"COMERCIO ELECTR\u00d3NICO -\" \/>\n<meta property=\"og:description\" content=\"Adquirir conocimientos sobre los 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