{"id":23848,"date":"2025-01-30T23:07:20","date_gmt":"2025-01-30T23:07:20","guid":{"rendered":"https:\/\/abexis.es\/index.php\/product\/aspectos-no-digitales-de-un-ecommerce\/"},"modified":"2025-06-16T12:08:11","modified_gmt":"2025-06-16T12:08:11","slug":"aspectos-no-digitales-de-un-ecommerce","status":"publish","type":"product","link":"https:\/\/abexis.es\/index.php\/product\/aspectos-no-digitales-de-un-ecommerce\/","title":{"rendered":"ASPECTOS NO DIGITALES DE UN ECOMMERCE"},"content":{"rendered":"

1. ATENCI\u00d3N AL CLIENTE EN UN ECOMMERCE
\n 1.1. Introducci\u00f3n
\n 1.2. Funciones
\n 1.2.1. Vender
\n 1.2.3. Dar confianza
\n 1.2.4. Diferenciaci\u00f3n
\n 1.2.5. Resolver dudas
\n 1.2.6. Servicio Postventa
\n 1.3. Canales
\n 1.3.1. Tel\u00e9fono
\n 1.3.2. eMail
\n 1.3.3. Redes Sociales
\n 1.3.4. Otros
\n 1.4. Contenidos relacionados
\n 1.5. CRM
\n 1.6. Recomendaciones<\/p>\n

2. ASPECTOS LEGALES EN ECOMMERCE
\n 2.1. Introducci\u00f3n
\n 2.2. Normativa vigente
\n 2.2.1. LOPD
\n 2.2.2. RD1720
\n 2.2.3. LSSI
\n 2.2.4. RGDD
\n 2.3. Aplicaci\u00f3n pr\u00e1ctica
\n 2.3.1. Web
\n 2.3.2. eCommerce\/Venta
\n 2.3.3 Sector y Productos
\n 2.3.4. Impresa<\/p>\n

3. LA ANAL\u00cdTICA EN UN ECOMMERCE
\n 3.1. Introducci\u00f3n
\n 3.2. Ciclo de la Anal\u00edtica
\n 3.2.1. Definici\u00f3n
\n 3.2.2. Implementaci\u00f3n
\n 3.2.3. An\u00e1lisis
\n 3.2.4. Reporting
\n 3.2.5. Actuaci\u00f3n
\n 3.3. \u00c1reas y KPI
\n 3.3.1. Negocio
\n 3.3.2. Marketing
\n 3.3.3. Producto
\n 3.3.4. Log\u00edstica
\n 3.4. Herramientas
\n 3.4.1. Anal\u00edtica de negocio
\n 3.4.2. Anal\u00edtica digital
\n 3.4.2.1.Site-Centric
\n 3.4.2.2. UX\/CRO
\n 3.5. Recomendaciones<\/p>\n","protected":false},"excerpt":{"rendered":"

1. Aprender los elementos no digitales de un eCommerce, abarcando aspectos como los diferentes canales de atenci\u00f3n al cliente y los aspectos legales de un eCommerce, as\u00ed como las principales m\u00e9tricas y KPI para la anal\u00edtica en un eCommerce.<\/p>\n","protected":false},"featured_media":23564,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[37],"product_tag":[],"class_list":["post-23848","product","type-product","status-publish","has-post-thumbnail","product_cat-comercio-y-marketing","first","instock","virtual","taxable","purchasable","product-type-simple"],"yoast_head":"\nASPECTOS NO DIGITALES DE UN ECOMMERCE -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abexis.es\/index.php\/product\/aspectos-no-digitales-de-un-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASPECTOS NO DIGITALES DE UN ECOMMERCE -\" \/>\n<meta property=\"og:description\" content=\"1. 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