{"id":23846,"date":"2025-01-30T23:07:20","date_gmt":"2025-01-30T23:07:20","guid":{"rendered":"https:\/\/abexis.es\/index.php\/product\/analitica-y-marketing-digital\/"},"modified":"2025-06-16T12:08:11","modified_gmt":"2025-06-16T12:08:11","slug":"analitica-y-marketing-digital","status":"publish","type":"product","link":"https:\/\/abexis.es\/index.php\/product\/analitica-y-marketing-digital\/","title":{"rendered":"ANAL\u00cdTICA Y MARKETING DIGITAL"},"content":{"rendered":"

1. AN\u00c1LISIS DE COMPETENCIAS DIGITALES PARA PROFESIONALES
\n 1.1. Diagn\u00f3stico de conocimientos y competencias digitales con Smart Digital Model.
\n 1.2. Contenido personalizado de Digital Mindset y Competencias digitales seg\u00fan el resultado de SDM.<\/p>\n

2. CONOCIMIENTO DE LA EVOLUCI\u00d3N DE LA ANAL\u00cdTICA WEB
\n 2.1. Historia y evoluci\u00f3n de la anal\u00edtica web
\n 2.2. Lo que no se puede medir, no se puede controlar. Importancia de la anal\u00edtica web
\n 2.3. \u00bfQu\u00e9 podemos medir con la anal\u00edtica web?<\/p>\n

3. AN\u00c1LISIS DE LA WEB GOOGLE ANALYTICS
\n 3.1. Crea tu cuenta en Google analytics
\n 3.2. Define tu embudo de conversi\u00f3n
\n 3.3. Define tus indicadores
\n 3.4. An\u00e1lisis de datos de un ecommerce
\n 3.5. Google tag manager
\n 3.6. Capacidad pr\u00e1ctica: Elaboraci\u00f3n de un plan de an\u00e1lisis de los datos de un ecommerce<\/p>\n

4. CONOCIMIENTO DE LAS M\u00c9TRICAS NECESARIAS PARA EL AN\u00c1LISIS DE LAS REDES SOCIALES
\n 4.1. Social media analytics
\n 4.2. Por qu\u00e9 analizar lo que ocurre en redes sociales
\n 4.3. C\u00f3mo escoger las m\u00e9tricas que quieres analizar en redes sociales
\n 4.4. Capacidad pr\u00e1ctica: Desarrollo de las m\u00e9tricas para analizar en redes sociales<\/p>\n

5. AN\u00c1LISIS DE LA EXPERIENCIA DEL USUARIO
\n 5.1. Creaci\u00f3n de una web que enamore a los usuarios
\n 5.2. Optimizaci\u00f3n de tus tasas de conversi\u00f3n
\n 5.3. Creaci\u00f3n de m\u00e9tricas en tu web que indiquen el \u00e9xito (o no) de tus campa\u00f1as de marketing<\/p>\n","protected":false},"excerpt":{"rendered":"

Analizar los datos generados tanto por la web como por los diferentes medios digitales en los que opera la empresa para mejorar la toma de decisiones del departamento de marketing digital.<\/p>\n","protected":false},"featured_media":23564,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[37],"product_tag":[],"class_list":["post-23846","product","type-product","status-publish","has-post-thumbnail","product_cat-comercio-y-marketing","first","instock","virtual","taxable","purchasable","product-type-simple"],"yoast_head":"\nANAL\u00cdTICA Y MARKETING DIGITAL -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abexis.es\/index.php\/product\/analitica-y-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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