{"id":23845,"date":"2025-01-30T23:07:20","date_gmt":"2025-01-30T23:07:20","guid":{"rendered":"https:\/\/abexis.es\/index.php\/product\/analitica-web-y-plan-de-marketing-digital\/"},"modified":"2025-06-16T12:08:11","modified_gmt":"2025-06-16T12:08:11","slug":"analitica-web-y-plan-de-marketing-digital","status":"publish","type":"product","link":"https:\/\/abexis.es\/index.php\/product\/analitica-web-y-plan-de-marketing-digital\/","title":{"rendered":"ANAL\u00cdTICA WEB Y PLAN DE MARKETING DIGITAL"},"content":{"rendered":"

1. FIJAR LOS OBJETIVOS DE UN PROYECTO ONLINE: ADQUISICI\u00d3N, ENGAGEMENT, CONVERSI\u00d3N, LOYALTY<\/p>\n

2. SIN ANAL\u00cdTICA ESTAMOS CIEGOS<\/p>\n

3. EL M\u00c9TODO LEAN: FAIL FAST, FAIL CHEAP<\/p>\n

4. EL PLAN DE MARKETING DIGITAL
\n 4.1. Auditor\u00eda
\n 4.2. Estudio de la competencia
\n 4.3. An\u00e1lisis DAFO
\n 4.4. An\u00e1lisis de la audiencia
\n 4.5. Fijar objetivos: SMART goals y KPI
\n 4.6. T\u00e9cnicas de Marketing Digital a corto, medio y largo plazo
\n 4.7. Fijar un calendario de implementaci\u00f3n
\n 4.8. Fijar un presupuesto
\n 4.9. Evaluar el Plan de Marketing Digital<\/p>\n

5. ANAL\u00cdTICA WEB APLICADA A REDES SOCIALES<\/p>\n

6. ANAL\u00cdTICA WEB APLICADA A TIENDAS VIRTUALES<\/p>\n

7. ANAL\u00cdTICA WEB APLICADA A PROYECTOS SEO<\/p>\n

8. HERRAMIENTAS PARA ANALIZAR
\n 8.1. Conectar WordPress con Google Analytics y Webmasters
\n 8.2. Conectar WordPress con MailChimp
\n 8.3. Hootsuite
\n 8.4. Facebook Insights
\n 8.5. X Analytics
\n 8.6. Instagram Analytics
\n 8.7. LinkedIn<\/p>\n","protected":false},"excerpt":{"rendered":"

Aprender a medir resultados de marketing digital: acciones en redes sociales, SEO, SEM, mail marketing.
\n – Aprender a fijar y conseguir objetivos SMART en marketing digital.
\n – Entender el valor de las KPI y su aplicaci\u00f3n en proyectos digitales.<\/p>\n","protected":false},"featured_media":23564,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[37],"product_tag":[],"class_list":["post-23845","product","type-product","status-publish","has-post-thumbnail","product_cat-comercio-y-marketing","first","instock","virtual","taxable","purchasable","product-type-simple"],"yoast_head":"\nANAL\u00cdTICA WEB Y PLAN DE MARKETING DIGITAL -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abexis.es\/index.php\/product\/analitica-web-y-plan-de-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ANAL\u00cdTICA WEB Y PLAN DE MARKETING DIGITAL -\" \/>\n<meta property=\"og:description\" content=\"Aprender a medir resultados de marketing digital: acciones en redes sociales, SEO, SEM, mail marketing. - 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