{"id":23486,"date":"2025-01-24T11:52:36","date_gmt":"2025-01-24T11:52:36","guid":{"rendered":"https:\/\/abexis.es\/index.php\/product\/posicionamiento-web-en-buscadores-en-el-sector-de-publicidad\/"},"modified":"2025-06-16T12:08:09","modified_gmt":"2025-06-16T12:08:09","slug":"posicionamiento-web-en-buscadores-en-el-sector-de-publicidad","status":"publish","type":"product","link":"https:\/\/abexis.es\/index.php\/product\/posicionamiento-web-en-buscadores-en-el-sector-de-publicidad\/","title":{"rendered":"POSICIONAMIENTO WEB EN BUSCADORES EN EL SECTOR DE PUBLICIDAD"},"content":{"rendered":"<p>1. INTRODUCCI\u00d3N<br \/>\n  1.1. Buscadores y directorios<br \/>\n  1.2. Relevancia de los resultados<br \/>\n  1.3. Tr\u00e1fico cualificado<br \/>\n  1.4. T\u00e9cnicas penalizables de posicionamiento<br \/>\n  1.5. Tipos de b\u00fasquedas<\/p>\n<p>  2. PRIMEROS PASOS<br \/>\n  2.1. La importancia de las palabras clave<br \/>\n  2.2. La teor\u00eda The Long Tail<br \/>\n  2.3. Crear una cuenta Google<br \/>\n  2.4. Registrarse en Google Analytics<br \/>\n  2.5. Herramientas de tr\u00e1fico del servidor web<\/p>\n<p>  3. B\u00daSQUEDA DE LAS PALABRAS CLAVE (KEYWORD RESEARCH)<br \/>\n  3.1. Introducci\u00f3n<br \/>\n  3.2. Diferencias entre palabras para SEO y palabras para SEM<br \/>\n  3.3. Fuentes internas de informaci\u00f3n<br \/>\n  3.4. Fuentes externas<br \/>\n  3.5. Herramientas para palabras clave<\/p>\n<p>  4. ELECCI\u00d3N DE PALABRAS CLAVE<br \/>\n  4.1. Introducci\u00f3n<br \/>\n  4.2. Agrupar las palabras clave<br \/>\n  4.3. Concordancia de palabras clave<br \/>\n  4.4. Calcular el volumen de b\u00fasquedas<br \/>\n  4.5. Filtrar seg\u00fan el n\u00famero de b\u00fasquedas exactas. 6<br \/>\n  4.6. Calcular la competencia de las palabras clave<br \/>\n  4.7. Calcular el \u00edndice KEI<br \/>\n  4.8. Valorar los resultados<\/p>\n<p>  5. SEO ON PAGE<br \/>\n  5.1. Introducci\u00f3n<br \/>\n  5.2. Estructura del sitio web<br \/>\n  5.3. Dominio y URL<br \/>\n  5.4. El t\u00edtulo de la p\u00e1gina<br \/>\n  5.5. Encabezados y texto de la p\u00e1gina<br \/>\n  5.6. Las etiquetas meta<\/p>\n<p>  UNIDAD 6. SEO OFF PAGE<br \/>\n  6.1. Popularidad de un sitio web<br \/>\n  6.2. Conseguir enlaces externos<br \/>\n  6.3. Alta en directorios<br \/>\n  6.4. Intercambio de enlaces<br \/>\n  6.5. Enlaces que penalizan<br \/>\n  6.6. Social Media<\/p>\n<p>  UNIDAD 7. CONTENIDOS DIF\u00cdCILES DE POSICIONAR<br \/>\n  7.1. Im\u00e1genes<br \/>\n  7.2. Flash<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adquirir los conocimientos en relaci\u00f3n al posicionamiento web en buscadores, entendiendo sus beneficios, factores claves y las t\u00e9cnicas que ha de aplicar para mejorar el posicionamiento de un sitio web en el sector de la publicidad.<\/p>\n","protected":false},"featured_media":23320,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[34],"product_tag":[],"class_list":["post-23486","product","type-product","status-publish","has-post-thumbnail","product_cat-administracion-y-gestion","first","instock","virtual","taxable","purchasable","product-type-simple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>POSICIONAMIENTO WEB EN BUSCADORES EN EL SECTOR DE PUBLICIDAD -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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