{"id":23426,"date":"2025-01-24T11:52:29","date_gmt":"2025-01-24T11:52:29","guid":{"rendered":"https:\/\/abexis.es\/index.php\/product\/herramientas-tecnologicas-al-servicio-de-la-gestion-comercial-de-clientes\/"},"modified":"2025-06-16T12:08:06","modified_gmt":"2025-06-16T12:08:06","slug":"herramientas-tecnologicas-al-servicio-de-la-gestion-comercial-de-clientes","status":"publish","type":"product","link":"https:\/\/abexis.es\/index.php\/product\/herramientas-tecnologicas-al-servicio-de-la-gestion-comercial-de-clientes\/","title":{"rendered":"HERRAMIENTAS TECNOL\u00d3GICAS AL SERVICIO DE LA GESTI\u00d3N COMERCIAL DE CLIENTES"},"content":{"rendered":"

1. PLANIFICACI\u00d3N Y ORGANIZACI\u00d3N DE LA ACCI\u00d3N COMERCIAL
\n 1.1. La Planificaci\u00f3n Comercial.
\n 1.2. Determinar los Objetivos Comerciales.
\n 1.3. An\u00e1lisis del Mercado.
\n 1.4. M\u00e9todos de Predicci\u00f3n de Ventas.
\n 1.5. Segmentaci\u00f3n de clientes.
\n 1.6. Distribuci\u00f3n de recursos.
\n 1.7. Plan de Acci\u00f3n Comercial. Planteamientos iniciales.
\n 1.8. Desarrollo del Plan de Acci\u00f3n Comercial.
\n 1.9. Fuentes de captaci\u00f3n de clientes.
\n 1.10. Argumentarios de Ventas.
\n 1.11. Preparaci\u00f3n de la visita comercial.
\n 1.12. Herramientas de control y medici\u00f3n de la planificaci\u00f3n comercial.
\n 2. PROCESO DE GESTI\u00d3N DE VENTAS
\n 2.1. Presentaci\u00f3n de beneficios: Introducci\u00f3n. Argumentos de ventas. Argumentaci\u00f3n y proceso de venta.
\n 2.2. Reconfiguraci\u00f3n: Introducci\u00f3n. Objeciones.
\n 2.3. Formalizaci\u00f3n del v\u00ednculo: El cierre. Proceso de cierre. Requisitos para un cierre eficaz.
\n 2.4. Atenci\u00f3n al cliente: Reconocer. Asumir. Informar. Comunicar. Emprender. Solucionar.
\n 3. EL CRM COMO HERRAMIENTA DE GESTI\u00d3N Y FIDELIZACI\u00d3N DE CLIENTES
\n 3.1. \u00bfQu\u00e9 es un CRM?.
\n 3.2. Beneficios la empresa.
\n 3.3. Aplicaciones. \u00bfCu\u00e1ndo y para qu\u00e9 se utiliza?.
\n 3.4. Marketing Relacional y CRM.
\n 3.5. Herramientas del Marketing Relacional.
\n 3.6. Objetivos del Marketing Relacional y de las Soluciones CRM.
\n 3.7. El CRM y la fidelizaci\u00f3n de clientes.
\n 3.8. El CRM y el aumento de las ventas.
\n 3.9. El CRM y la calidad del servicio al cliente.
\n 4. ESTRATEGIAS COMERCIALES Y DE MARKETING INNOVADORAS CENTRADAS EN EL CLIENTE
\n 4.1. An\u00e1lisis y diagn\u00f3stico de la cartera de clientes. Detecci\u00f3n de oportunidades.
\n 4.2. Las bases de datos y sistemas de explotaci\u00f3n de la informaci\u00f3n.
\n 4.3. Proceso de asesoramiento comercial a clientes.
\n 4.4. Atenci\u00f3n de las necesidades del cliente.
\n 4.5. Incrementar el valor de los clientes actuales.
\n 4.6. La venta cruzada.
\n 4.7. Beneficios de la venta cruzada.
\n 4.8. C\u00f3mo enfocar la venta cruzada.
\n 5. FIDELIZACI\u00d3N DE CLIENTES
\n 5.1. Concepto de fidelizaci\u00f3n de clientes.
\n 5.2. Los programas de fidelizaci\u00f3n.
\n 5.3. Ventajas de la fidelizaci\u00f3n.
\n 5.4. Vinculaci\u00f3n de clientes.
\n 5.5. Factores de fidelizaci\u00f3n.
\n 6. LA PROACTIVIDAD COMERCIAL COMO ESTRATEGIA EN LA GESTI\u00d3N Y FIDELIZACI\u00d3N DE
\n CLIENTES
\n 6.1. La importancia de ser proactivo.
\n 6.2. El esfuerzo continuado.
\n 6.3. La orientaci\u00f3n al cliente.
\n 6.4. La imagen que transmitimos al cliente.
\n 6.5. Planificaci\u00f3n y optimizaci\u00f3n de recursos.
\n 6.6. 10 Puntos para ser Proactivos.
\n 6.7. La satisfacci\u00f3n de los clientes.
\n 7. DEFINICI\u00d3N DE ESTRATEGIAS Y APLICACI\u00d3N DE HERRAMIENTAS 2.0 EN LA GESTI\u00d3N
\n COMERCIAL
\n 7.1. La web 2.0. Herramientas y aplicaciones en la relaci\u00f3n comercial con clientes.
\n 7.2. Aplicaciones comerciales de las Redes Sociales en la gesti\u00f3n comercial.
\n 7.3. Aplicaciones comerciales de blogs, microblogging, foros y wikis.
\n 7.4. Aplicaciones comerciales de plataformas de v\u00eddeo y fotograf\u00eda.
\n 7.5. Sindicaci\u00f3n de contenidos y podcasting.
\n 7.6. Beneficios del posicionamiento en buscadores.
\n 7.8. Planificaci\u00f3n de acciones y campa\u00f1as.<\/p>\n","protected":false},"excerpt":{"rendered":"

Planificar y gestionar actividades comerciales con clientes aplicando herramientas tecnol\u00f3gicas que optimicen los procesos de gesti\u00f3n, seguimiento y fidelizaci\u00f3n de clientes y faciliten la consecuci\u00f3n efectiva de los objetivos comerciales definidos.<\/p>\n","protected":false},"featured_media":23320,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[34],"product_tag":[],"class_list":["post-23426","product","type-product","status-publish","has-post-thumbnail","product_cat-administracion-y-gestion","first","instock","virtual","taxable","purchasable","product-type-simple"],"yoast_head":"\nHERRAMIENTAS TECNOL\u00d3GICAS AL SERVICIO DE LA GESTI\u00d3N COMERCIAL DE CLIENTES -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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