{"id":23357,"date":"2025-01-24T11:52:24","date_gmt":"2025-01-24T11:52:24","guid":{"rendered":"https:\/\/abexis.es\/index.php\/product\/direccion-de-empresas-cooperativas\/"},"modified":"2025-06-16T12:08:02","modified_gmt":"2025-06-16T12:08:02","slug":"direccion-de-empresas-cooperativas","status":"publish","type":"product","link":"https:\/\/abexis.es\/index.php\/product\/direccion-de-empresas-cooperativas\/","title":{"rendered":"DIRECCI\u00d3N DE EMPRESAS COOPERATIVAS"},"content":{"rendered":"

1. POL\u00cdTICA DE EMPRESA
\n 1.1. Introducci\u00f3n
\n 1.2. An\u00e1lisis del marco general en el que se desenvuelven las cooperativas
\n 1.3. Justificaci\u00f3n de la necesidad del pensamiento estrat\u00e9gico
\n 1.4. Evoluci\u00f3n y rasgos esenciales de los sistemas de gesti\u00f3n empresarial
\n 1.5. El proceso de direcci\u00f3n estrat\u00e9gica
\n 1.6. La planificaci\u00f3n estrat\u00e9gica<\/p>\n

2. ENTORNO ECON\u00d3MICO DE LOS NEGOCIOS
\n 2.1. Introducci\u00f3n
\n 2.2. Expansi\u00f3n y crisis econ\u00f3mica
\n 2.3. Pol\u00edtica macroecon\u00f3mica
\n 2.4. Los problemas econ\u00f3micos: desempleo, inflaci\u00f3n, d\u00e9ficits y competitividad<\/p>\n

3. ENTORNO FINANCIERO
\n 3.1. Introducci\u00f3n
\n 3.2. La informaci\u00f3n econ\u00f3mico-financiera
\n 3.3. Interpretaci\u00f3n del balance
\n 3.4. An\u00e1lisis del resultado del ejercicio<\/p>\n

4. CONTROL DE GESTI\u00d3N
\n 4.1. Introducci\u00f3n
\n 4.2. Objetivos y principios b\u00e1sicos de la planificaci\u00f3n y el control
\n 4.3. Horizonte de la planificaci\u00f3n. Plan estrat\u00e9gico. Plan de gesti\u00f3n
\n 4.4. Definici\u00f3n de estrategias y objetivos. Despliegue de objetivos
\n 4.5. Elaboraci\u00f3n de los planes de acci\u00f3n
\n 4.6. Control de gesti\u00f3n<\/p>\n

5. ORGANIZACION Y DIRECCI\u00d3N DE RECURSOS HUMANOS
\n 5.1. Introducci\u00f3n
\n 5.2. La direcci\u00f3n por valores
\n 5.3. Valores y cultura de la empresa
\n 5.4. La persona
\n 5.5. La interacci\u00f3n personal
\n 5.6. Liderazgo transformacional<\/p>\n

6. MARKETING
\n 6.1. Introducci\u00f3n
\n 6.2. Panor\u00e1mica general. Conceptos introductorios
\n 6.3. Pol\u00edticas de marketing
\n 6.4. El plan de marketing
\n 6.5. Gesti\u00f3n comercial<\/p>\n","protected":false},"excerpt":{"rendered":"

Adquirir t\u00e9cnicas, herramientas y habilidades directivas necesarias para realizar una buena gesti\u00f3n y direcci\u00f3n de empresa cooperativa.<\/p>\n","protected":false},"featured_media":23320,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[34],"product_tag":[],"class_list":["post-23357","product","type-product","status-publish","has-post-thumbnail","product_cat-administracion-y-gestion","first","instock","virtual","taxable","purchasable","product-type-simple"],"yoast_head":"\nDIRECCI\u00d3N DE EMPRESAS COOPERATIVAS -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abexis.es\/index.php\/product\/direccion-de-empresas-cooperativas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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