{"id":23355,"date":"2025-01-24T11:52:24","date_gmt":"2025-01-24T11:52:24","guid":{"rendered":"https:\/\/abexis.es\/index.php\/product\/creatividad-e-innovacion-empresarial-y-profesional\/"},"modified":"2025-06-16T12:08:02","modified_gmt":"2025-06-16T12:08:02","slug":"creatividad-e-innovacion-empresarial-y-profesional","status":"publish","type":"product","link":"https:\/\/abexis.es\/index.php\/product\/creatividad-e-innovacion-empresarial-y-profesional\/","title":{"rendered":"CREATIVIDAD E INNOVACI\u00d3N EMPRESARIAL Y PROFESIONAL"},"content":{"rendered":"

1. EL PROCESO ESTRAT\u00c9GICO DE LA INNOVACI\u00d3N
\n 1.1. La innovaci\u00f3n, las personas y la sociedad del conocimiento.
\n 1.2. Estrategias competitivas.
\n 1.3. I+D+i.
\n 1.4. Pol\u00edticas de apoyo.
\n 2. LA INNOVACI\u00d3N EN MERCADOS
\n 2.1. Oportunidades de innovaci\u00f3n derivadas de la globalizaci\u00f3n.
\n 2.2. Como Inventar Mercados a trav\u00e9s de la Innovaci\u00f3n.
\n 2.3. Nuevos Mercados, nuevas oportunidades.
\n 3. LA INNOVACI\u00d3N EN PRODUCTOS Y SERVICIOS
\n 3.1. Etapas de desarrollo y ciclos de vida.
\n 3.2. Incorporaci\u00f3n al mercado.
\n 3.3. Metodolog\u00edas de desarrollo
\n 4. LA INNOVACI\u00d3N EN PROCESOS
\n 4.1. El proceso de la innovaci\u00f3n.
\n 4.2. Modelos de proceso de innovaci\u00f3n.
\n 4.3. Gesti\u00f3n de innovaci\u00f3n.
\n 4.4. Sistema de innovaci\u00f3n.
\n 4.5. Como reinventar las empresas innovando en procesos.
\n 4.6. Innovaci\u00f3n en Procesos a trav\u00e9s de las TIC.
\n 4.7. El Comercio Electr\u00f3nico: innovar en los canales de distribuci\u00f3n.
\n 5. LA INNOVACI\u00d3N EN LA RELACI\u00d3N CON EL CLIENTE
\n 5.1. Innovaci\u00f3n en los Procesos de Relaci\u00f3n con el Cliente.
\n 5.2. El cliente que participa en el negocio.
\n 5.3. Social Media Marketing.
\n 6. CREATIVIDAD INNOVADORA
\n 6.1. Pensamiento creativo.
\n 6.2. Fases de la creatividad.
\n 6.3. B\u00fasqueda de nuevas ideas.
\n 6.4. T\u00e9cnicas de creatividad.
\n 6.5. Gesti\u00f3n creativa de conflictos.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adquirir conocimientos acerca del concepto de innovaci\u00f3n y la relaci\u00f3n entre \u00e9sta y la
\n creatividad, as\u00ed como de la importancia del capital humano en los procesos de
\n innovaci\u00f3n.<\/p>\n","protected":false},"featured_media":23320,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[34],"product_tag":[],"class_list":["post-23355","product","type-product","status-publish","has-post-thumbnail","product_cat-administracion-y-gestion","first","instock","virtual","taxable","purchasable","product-type-simple"],"yoast_head":"\nCREATIVIDAD E INNOVACI\u00d3N EMPRESARIAL Y PROFESIONAL -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abexis.es\/index.php\/product\/creatividad-e-innovacion-empresarial-y-profesional\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CREATIVIDAD E INNOVACI\u00d3N EMPRESARIAL Y PROFESIONAL -\" \/>\n<meta property=\"og:description\" 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